- the near. future. At: a: cost of
between. “$37,000 and: $45, 000

Economic. Development Officer

-to the payroll —-.one to imple-

tourism aiid economic develop-
.. Ment strategy, and the other to
evaluate the city’s infrastruc-
ture, complete an updated com-
‘munity plan, and update and
administer existing subdivision
and zoning: bylaws. _
.-) Ata January in-camera Com-
mittee of the Whole ‘meeting,
alderman -Danny © Sheridan: -ex-

lack of a tourism marketing

ment stiategy. It was also noted
during discussion that due to
~ staff. shortages the city’s Eco-
nomic Development Strategist,

‘Business Beat.

tourism function

-. TERRACE — The city. will be’
a Airing) tivo.new staff members in’
per. year each, a Tourism. and:
and a City Planner willbe added __

ment and maintain. an effective -

pressed ‘concern ‘over the city’s

strategy. and slowness in estab-
~ lishing: «an . economic develop-

John Pousette, was too often’

n to

called on to. do. day-to-day ad- |
ministrative - duties ‘Yather than:
_ concentrating. fully on. an. eco- :
_ homic development strategy fo
the, city."as: was ‘originally. in,

tended..

plan. This falls short of accept-
ing.a Chamber. of Commerce
proposal: to take over the city’s
tourism function, but according

“to Chamber. president Dick

Sharples, it’s a first step, He

says that the Chamber’s propo-

sal would cost the city about
$40,000 a year, but as was: point-
ed out by. the Chamber’s Info-

centre manager, Bobbie Phil-.

lips, . Chambers’ of Commerce

across the country are the focal.
point for tourism information

and they have the staff and

expertise to manage tourism —

promotion.

Thepros and cons of
buying a franchise

. Also: included: in the . ‘city’ S -
“decision, is ‘to; more actively in| .
volve the. “Chamber of Com-'

merce in’ the development and: :
marketing of a tourism strategy ~

You want to go into business for
yourself. You can do'so in three general
ways: by buying a franchise; by starting ~
from scratch; or by buying an existing
business. Each of the three will be brief- -
ly discussed in this and the two following
columns, starting with a franchise.

- A franchise is.a contractual ‘privilege
granted by an individual or company
(the franchisor) to another individual or
~ company (the franchisee). The privilege -

is the right to sell, in a specified manner
’ ’ within a specified territory, the goods or
Federal Business . services developed by the fran-—

-Development Bank. chisor.

' Buying a franchise, as one way of going ‘into. business for
“yourself, offers three general advantages. The franchisor usually -
offers bdsic training in the management-of the franchise and pro-
vides proven operational guidelines. The risk is less than it. would-

be in starting from scratch or buying. an existing business because .
the franchised products or services are usually well established...
Finally, a “thot” franchise can frequently offer a quick return on
the original investment.

But buying a franchise can also have its disadvantages. The
conditions under which the franchise is exercised may. prove too
demanding. The supervision of the franchisee’ s operations by’ the
franchisor may prove too strict. -

..: A common problem is that the franchisee hasn’t fully realized
all that. is required to make the franchise a successful one.

' The most important element i in a successful franchise is good

| ©. Management, but good management-doesn’t come with the pur- _

| °.  . ‘chase of the franchise, It must be provided by the franchisee,

_ And it begins with checking every aspect of the operation to

i make absolutely sure that every condition imposed by the fran-

 chisor can be successfully met.

. Remeniber that the purchase of a franchise is just the begin-
ning, The franchisee thereafter has to pay royalties on the use of
the franchisor’s name or trademarks, share in advertising and -

_ Other costs of the franchisor, buy raw materials and price fin-

ished products as the franchisor directs.

-.Remember, too, that while the purchase of a franchise includes
a protected market for the franchisor’s product, it doesn’t

. guarantee protection from a competing franchisor. |

. The purchase of a franchise may be the quickest and often the -

++ safest way of going into business for yourself. But it can also

-Open pitfalls for the unwary who fail to investigate all the condi-

tions under which the franchise i is sold and make sure that they |

can be met.

And, for some would-be franchisee, it does beg the question of
whether they are truly in business for themselves. when subjected —

i to the continuing direction of the franchisor. The other side of |
| . the coin is, of course, the usefulness of having that direction ms
|
i]

by Phil Haril,
_ Manager, Terrace

when the franchisee i is s unexperienced,

‘.from McEwan Motors, are a’

. their prices were higher on both

_ John Colongard, McEwan ten-

- Totem Ford submitted $22,217

Pacific Northem Gas recently expanded thelr delivery capacity and added some security to
the local supply of gas by laying a pipeline — a second “loop” for the system — across the
back channel of the Skeena River to Ferry Island by the Dudley Little bridge. Laying on the
surface of the frozen water is a 12-Inch steel cable they installed in the same trench for B.C.
Tal.

Purchase, not lease, for city trucks ©

TERRACE The Public $1,200 and Totem Ford ten-
Works department is purchasing dered $19,076 less $800.

two new trucks following the ap- Prior to approving the .pur-
proval of city council. The chases, alderman Dave Hull
vehicles, both being purchased asked Public Works Committee
chairman Ruth Hallock if they
had considered leasing vehicles.

Hallock said that had been done
in the past ‘and had not proven —
the way to go”. Bob Cooper
explained that most city vehicles -
have specialized features and are .

not available through lease.
1989 Chevrolet one-ton crew cab oo

costing $19,368 and a 1989

’ Chevrolet one-ton pickup at a

cost of $17,192. The prices are .
. less trade-in and include sales
‘tax, =...

The only other bids received
were from Totem Ford, but:

Ex- travel agent charged

TERRACE The - former
owner ‘of a local travel agency
has been charged with fraud.
The Commercial Crime squad
of the RCMP Prince Rupert
subdivision announced last week
that charges under Section
380(1)({a) of the Criminal Code -
of Canada were sworn out in
Terrace provincial court against
Bob Harvey, who used to own
Haida Travel, for fraud in ex-

cess of $1,000. Cst. Widdows of
the Commercial Crime squad
- said he swore out the charges on
the basis of a complaint filed by
Terrace resident Don Bell.
Harvey, now living in Prince
George, is scheduled to make his
initial appearance in Terrace
provincial court March 3.
Fraud over $1,000 is an indic-
table offense carrying a maxi-
mum penalty of 10 years, in jail.

vehicles and the trade-in offered |
was less. According to Public
Works director of operations

dered. $20,110 (including tax)
less $700 on the crew cab while

less $600, and McEwan offered »
the pickup for $18,464 less .

>) Overwaitea Foods — :
THANK YOU TERRACE!

Upon my recent promotion to President of Overwaites Foods, I received many
cards and letters of congratulations from friends in Terrace. It was a pleasure to
hear from all of you and to know that your thoughts and best wishes are with me.

The town of Terrace has always held a special place in my heart, and the many
happy memories that I have shared with so many of you will never be forgotten. —

I hope to see some of your friendly faces while on my tour in the Terrace area
sometime this Spring.

Once again, thank you so much for your thoughtfulness and support. .
_ 7 | . Doug. Townsend.
ae Poe ~ Overwaitea Foods

ete