‘ae

&, ENTERTAINMENT, THE HERALD, Wed. Apr. 27, 1977

CBC exposes advertising industry tonight

The cunning and creative
people who devise the one-
minute dramas known as
commercials are the subject
of a National Film Beard
production, ‘‘Have I Ever
Lied to You Before?”’, to be
shown by the CBC-TV
network on Wednesday,
April 27 at 9 p.m.

Whether they find them
entertaining, informative or

irritating, millions of
television viewers‘ are
presented every few

minutes with these clever
little messages enticing
them to buy someone's
products or services. The
‘brief messages’ are created
by a special breed of people
who work in advertising
agencies. This one-hour film
takes a Jook behind the
scenes of one such agency to

see just how and why
commercials look and sound
the way they do.

A cross-section of
marketing and advertising
execulives give their views
on the industry, but the real

close-up is focused on Jerry
Goodis and his advertising
agency at work on com-
mercials which most
Canadians will readily
recognize from their recent
and current television fare.

POETRY CORNER

THE EYE OPERATION
by Ruby E. MeCreizht

‘My eyes were covered

And so then was light

A little frightened

But still all right

One day, two days,

Three days passed

Fear possessed me

Would the darkness last?

What precious jewel
Outweighs our sight

We take for granted

The day and night

Qur ears, our eyes,

Our healthy minds

Are more valuable

Than wealth one may find.

Not only is this a profile of a
successful Canadian ad-
vertising executive but it
also provides a fascinating
insight into the many facets
of marketing and ad-
vertising.

“Have I Ever Lied to You
Before?”, directed by John
Spotton and produced by
Colin Low, provides a rare
insight into the field of
television advertising as it
exists today.

‘A LETTER TO MOM AND
DAD

IN THE FORM OF A POEM
by Ruby E. McCreight

Dear mom and dear dad:
We trust you are well,

And hope that you’re happy
With news we've to tell.
Early in August

The stork plans to come,
My doctor has told me

To expect more than one.
I'm enjoying good health
And hope you are too;

When you have time

Write to your crew. |
We'll wait on the mailman,
So take up that pen

Get busy with paper,

I’m counting to ten.

Love and God bless you
And a happy goodbye,
Take care of yourselves
From Susy and Guy.

HSAROWARE STORES

(6) BAMB00 LAWH RAKE

ROTAAY TILLER by MTO
Dependable 5 HP. B & Sengine features forward.
neutral and reverse. 16 forged 14" salf-sharpening
tines. Belt driven. ;

TINK

Cer? 2 tea

_, CENTENNIAL WHEELBARROW
Drawn seamless tray with tu

and legs. 2% cu. ft. tray.

21" standard bamboo rake, 33 tine. (not exactly
as illustrated).

$499 $31.79 «$4.69

(H) COMET ROWNO POINT SHOVEL

{I} COMET GARDEN HOE

” (J) COMET GARDEN BOW AAKE
Welded bow construction, 14 teeth, 4’ tt. handle. wea ee

4606 Lazelle Ave. |

7” wide electric welded blade. 4 tt. handle.
Each

Ce ee ee ad

bular steel frame

catcher.

Ltd.

635-6576

_ , GBE 18” SINGLE BLADE MOWER
Swing-over handle witn recassed toggle. Cutting
height adjustable to 5 positions.

b —. « LAWN SPREADER

Sturdy construction with 16" spreading width,
0 Md capacity.
ac

MOTO-MOWER REAR
Mouth DISCHARGE ROTARY LAWN

engine, folding handle with
heels. Complete with grass

erson

Closed Mondays

yeaa eae