ocal student-made TV ads

go ‘Behind the Smokescreen’

THREE BUDDING broad-
casters have ‘won $250
each for creating TV spots
warning the public about
the dangers of second-hand
smoke. j

Jeff Myers, Kristian
Gough and Brian Wyatt,
all’ Grade 12 students at
Caledonia Senior Second-
-ary;-wrote, shot, produced
‘and: edited their own 30-
second public. service an-
nouncements ‘as part of a
recent contest.

It was also a class as-
--signment for students in
.Caledonia’s film and tele-
vision 12 program.

In February,. the North-
ern. Health Authority's
northwest health service
-delivery.-area invited focal
- high school students to
enter a video contest high-
lighting the dangers of

‘second-hand tobacco
smoke.
The contest, dubbed

Behind the Smokescreen,
was open to high school
students from Houston ta
the Queen Charlotte Is-
lands."

The winning 30-second
spots will be submitted ta
Health Canada for possible
use as part of a national
campaign outlining the
dangers of environmental
tobacco smoke, which is
considered to be a danger-
ous cancer-causing agent.

* Calédonia’s film and
TV instructor Andrew Wil-
liams said his class held
brainstorming session be-
fore students decided what

/

B

JEFF MYERS, lett, and Brian Wyatt watch Myers’ PSA on the TV monitor.

sort of message their PSAs
would get acrass.

He then had the stu-
dents create storyboards
outlining the PSAs before
taping the required foot-
age.

The entries focused on
sending a powerful mes-
sage rather than relying on
an elaborate script.

Dramatic imagery and
music help drive the point
home in one of Jeff Myers’
winning entries (he cre-
ated two different PSAs for
the contest),

His black and white
PSA shows a family por-

trait that gradually loses
some of its members to
diseases caused by expo-
sure to cigarette smoke. It
ends with a stark reminder:
“Second-hand smoke, It’s
deadlier than you think.”

Wyatt's winning spat
also goes for an emotional
punch.

It shows a baby in a
high chair playing with a
deck of Players cigarettes.

“You wouldn’t let him
smoke a pack a day,” the
viewer is told as the ca-
mera pans out to show an
unattended burning cigar-
ette smouldering in an

A RANGE of medical

on the latest

year.

across Canada and the U.S. will speak
evelopments in research
on Celiac Djsease and related condi-
tions at this year’s Canadian Celiac
Association's national conference... . .. -
It’s being held. in. Kamloops, -this;

af , :
Celjacs invited to conference

experts from

chapter from May 9-11 at the Best
Western Hotel and Conference Centre.

The conference will feature updates
on Celiac disease, dermatitis herpeti-
formis, osteoporosis, pediatric gastro-
enterology,-and-other.topics..of. interest.
to Celiacs and thejr fampiligs: voz «i,t
“To register or for more information,
It. will be hosted by the Kamloops call Eileen Gordon at (250) 374-6185.

BN :

ashtray. “Guess what? He
does.”

“That was my sister’s
baby,” says Wyatt, adding
the baby was played by 7-
month-old Brady William
Kerr.

“He doesn’t actually
get exposed to smoke in
his house.”

Six PSAs on the dan-
gers of second-hand smoke
produced by northwest
high school students as
part of the Behind the
Smokescreen contest will
be broadcast on Monarch
TV 10.

Program director Carla

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Glen says she plans to run
the 30-second PSAs as in-
serts between regularly-
scheduled and special
event programmes,

That means they could
be shown at any time.

She says to stay -tuned
to Channel 10 after Easter.
She plans to air the PSAs
over the next couple of
months,

In addition to four vi-
deos from Caledonia, Glen
will also air winning PSAs
submitted by schools in
Houston and Hazelton.

“People are unaware of
just how much work goes
into such a short thing,”
says Cal instructor Wil-
liams, who is an award-
winning PSA-maker him-
self.

He adds the editing pro-
cess is particularly time
consuming.

A fair number of his for-
mer students have gone on
to pursue careers related to
the TV, film and acting in-
dustry,

He points out that both
Wyatt and Myers are plan-
ning careers in the field.

Myers has earned a
$2,500 scholarship to at-
tend a two-year digital
film program at the Centre
for Arts and Technology
Okanagan in Kelowna.

Wyatt is heading to
Sweden as a Rotary Ex-
change student and then
hopes to attend the respec-
ted Studio 58 acting pro-
gram at Langara College
in Vancouver.

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