TOURISM VANCOUVER
1989 GREATER VANCOUVER DESTINATION MARKETING PROGRAM

"THE PRIMARY OBJECTIVE OF THIS DESTINATION MARKETING PROGRAM
IS TO ENSURE THAT VISITORS TRAVEL AND VISIT THROUGHOUT THE
GREATER VANCOUVER REGION AND MUNICIPALITIES REACH A GLOBAL

AUDIENCE FOR THE LEAST OF COSTS."

It should be noted that each of the programs listed below will be
Supported by complementary and additional marketing programs Tourism
Vancouver develops throughout 1989, Tourism Vancouver estimates their
total marketing budget for 1989 to be approximately $4.5 million. This
GVRD program is targeted to take advantage of that budget.

The following list of products and services is subject to $150,000 being
available from municipalities which participate through the GVRD
administered contract.

1. Accommodations 1939 Advertisement

With circulation of one million, this guide is distributed through 140
Tourism Information Centres in B.C., tourism delegates at trade shows and
conventions, travel agents, provincial government tourisn promoticn
offices, Tourism Canada offices and Chambers of Commerce. 75% of the
distribution is in Canada, 11.5% in the u.S., 6.5% overseas, and 7%
through trade shows and conventions. The purpose of the full page four
colour advertisement will be to market the municipalities and encourage
the reader to use the Greater Vanecuver driving tour brochure when they
are here. The advertisement will include a coupon to request the driving
tour brochure and number for telephone enquiries. These will be used to
track responses to the advertisement.

Scheduled completion time: January 1989
Budget: $27,000

2. Convention Schedule

The schedule is a bi- ually updated list of conventions which have been
booked by Tourism Vancouver's convention bureau. It is intended for use
by chambers of commerce and convention bureaus in targeting specific
delegate groups to municipal attractions.

Scheduled completion time: January and June 1989
Budget: Nil