November 17, 1988

TOURISM VANCOUVER DESTINATION MARKETING PROGRAM

A STATEMENT BY THE TOURISM VANCOUVER CONTRACT
COMMITTEE ON THE 1988 AND PROPOSED 1989 PROGRAMS

The objectives of municipal participation in the Tourism Vancouver
Destination Marketing Program are to increase the number of visitors who
travel throughout Greater Vancouver and to promote municipal attractions
to a broad market at the least cost.

The Tourism Vancouver Contract Committee is composed of representatives
chosen by municipalities which participate in funding Tourism Vancouver's
destination marketing program through a contract administered by the
GVRD. The Committee also involves representatives of local tourism
marketing agencies. The purpose of the Committee is to advise Tourism
Vancouver on the development of services and products identified in the
contract. This statement is the Committee’s consensus view on the 1988
program and the proposed 1939 program.

1988 DESTINATION MARKETING PROGRAM

The Committee believes the 1988 program will heip to encourage travel
throughout the region as the products are used and will deliver good
value for municipal contributions. By buying into Tourism Vancouver's
91,250,000 1988 international marketing program, municipalities receive
good value.

The process of involving local representatives in developing tourism
products has improved significantly throughout the year. Participation
has been steadily expanded to ensure broad representation by municipal
staff and local tourism promotion agencies.

The multi-municipality contract was not finalized until April 1988 and
therefore the products specified have only recently begun to be
completed. The Committee believes that the types of products and
services being provided through the program are necessary and valuable
but that the exact content and form may require amendment based upon
experience. The products provided to date are, the Committee believes, a
good starting point.

1989 PROPOSED DESTINATION MARKETING PROGRAM

The proposed 1989 marketing program continues and builds upon initiatives
in 1988. It will begin to reap the effort invested during 1988. The
program ties into Tourism Vancouver’s estimated $4.5 million 1989
marketing budget and will provide excellent value.