THE OMINECA HERALD, WEDNESDAY. JANUARY 13, 1982

a

. : ae o This i is an ‘advertisement addressed. to retailers.

in a small way of business |

oe aa a)

Ify you really want a arial business
. - Say nothing ahov i it

Htetailers who don't want a bigger _

business should say nothing about it.

for, ‘if they began talking about it in
the form of advertisements, they would
get new customers whose requirements
would just-disturbe them—wonld com-

pel them .to buy more, deliver more.

w ork more.

tone

"There's a story told about 1 a , retailer

- who certainly didn’t .want a. big busi-

_ Hess, - He was playing checkers witha:
{. . @ony in: some place: of’ ‘hiding ‘jm the +.

- sear portion of the store,” a& customer.
..entered The’ crony: ‘said,
Mrs. Black.” ”

opm

The way to a bigger business ‘is: as as
| plain‘as the nose-on one's: face; Hb is
_ A. retailer

customer . ‘multiplication. :
with . an . urge ‘toward bigger things
should. give. his main thought and. _ef-

: Some retailers
ness even if they

” man in a waggon
with it! ;

they will have one

- ‘she'll I go away, ”

.

can never hope to have'a big busi- '.
wanted one—they lack the ability. ©

the energy, the ambition, the understanding needed
_ tg make a big business. They are content with a small
. business, and would be really unhappy if their busi-
ness Was ggrowing rapidly as a consequence of elreum:- -
. stanees outside their. control, They would feel like a-

whose horses, were Tunming away

ae - Some retailers, however, have an urge to make |
H their business larger... -Thoy dream of the time when

hig store, or a, flock of chain stores.

They Want a mach bigger income than their present
ome, ePerhaps: they dream of a time when they will,

_. “If we don’t: make-a noise, perhaps.

ie

4

not have to work, when they will have niuch leisure to oe
‘be spent pitching horseshoes, or in bowling, | or in trav:

elling, or with books or in a country

Customer. attraction may be accomplished varigusly
but there is one ‘essential means—presa alvertising. .

‘ Advertisements go where personal salesmen and ever
letters can’t even hope to go, and they, have: a profound
influence upon readers of them—they soften, resistanec
dissolve apathy, ¢reate confidence and. .poodwill, and :

direet the steps of buyers.....Aud. they

buyers——not sellers—pay 4 for. them, and are glad to pay
for them! Buyers. always £0, in largest numbers, aud
_ of their own. free: will, to. those-stores which h spend a

. lot of ‘Money on Ailvertising!. . ;

.

Why should ; any retailer hesitate to contract for .
‘advertising which. this: customers swill gladly. pay: for? .

Issued by the Canadian Weekly Newspaper Association, .

———

; fort to customer imulitplieation.. res

home, . -. |

are cheap! And.

om ee

The Omineca Herald

NEW EAZELTON, B.C.

Published Every Wednesday’ |
C, H, SAWLE- PUBLISHER

Advertising, rates—$1.00 per inch per month
reading notices 16¢ per line Bret insertion, 10¢ per
line each subsequent [ lone :

"DEVELOP OWN TERRITORY ;

7.

the Canadian: National jRaitwuys
have now: a golden opportunity to get
hhusy id: develop traffic, industry and
the natural resources along’ its line:
in the northern part. of ‘the province
Jn fact that is practically” what. th.
Bourd of Railway ‘Commissioners ~tolc
ihe railwny: management to do wher
the commission-handed down its dec.
sun in connection with the railway:
it sypHieation for. inter-change of facili.
ox With:the 0. P, BR, at-Lulu Island:
judtestriad centre, Vancouver. ' _

The’ Board: of: Rallway. Commission-
ers refused. -thg ‘application of, the: Can-
adiun Nationa ‘fox an. dnter-change' of
tnellities: on @ ground. that: Lula Is,
laud industrial centre. had. been: devel:
oped by: the. GePiR;. and. that-the-rail-
way whieh’ gyeloped business. Wwas'en

hilt av wtovh thee
Het in’ on, the. ny

but did toeai t ong’
GR, wants to get: het
‘Lévritor vs

trying. .to: .cop:: eff anpt art allways!
business. The ' i
other parts ‘of “Gating... “That “one

of the. Haeeee ae so,mnuii eam,

bi necessary at, ail”

the O/ eee R, jal
Of course‘the Canadian No- |.
tional: a hot. alone insthis. business. of if

ention 0

business did not justify it,

‘The Railway Commission took the | *
| Stand that that sort of. thing must
| stop and- Canadian _maoney ‘put where
‘it. will develop Canada and not ruin

Canadian investments,

The Canadian National runs through
Northern British Columbia, and it is
lone in the field... It is a richer field
than Southern British Columbia. wu

‘| when the rallway went. in there, anc

Northern British | Columbia ig today
the same virgin: country, that it wa:

| tw ety oda’ ‘Years ago: ‘when the. vail-

wily: first’ came in.) The railway ha:
not: helped’ to. dey elop the country, but
has devoted ‘all its energy to split ‘wy
the sonthern business that hud beer
‘developed by another company, Thi
north has been neglected, and the peo
ple in Ottawe and ih the. tast know.
this, aud that is one Teason the eas
is uot’ overly enthusiastic about th:
Canadian Nation, ‘aid its yearly de
mands * for: myiny *yilillons from’ “the
publle treasury: to keop going.
Had the Canadian: National dev otec
its money ond’ energy. ‘to. developin:
its: ewan virgin couitty. it. would” hav.
Stood higher in the: minds of the eas
and -at: Ottawa., It would also havi
| had: a revenue produdng country. ane
1 its demands. on. the: Dominion, treasury
would have been’. small,’ if. any, were,
Twenty. years. Ast

long ‘thne,, even. in the: life of a rail.

he pes a aos sant tad
‘it or ‘not,

human. ‘ellment.. to ‘be considered. 4

‘asty...

of: . the), supreme, court, nd? thus © far
none, of those gentlemen’ ‘have. shown

On: ‘the: n
“| behest

NON-POLITICAL BOARD?" HOW;

A. . Foreman, Vancouver, address.
ing the Gyro Club tn that ‘city recent-
ly, advocated the appointment of. 1
non-political highway board te handle
all rord construction and ‘bridge con.’
struction in the province. He advo-
cuted wa three-man, board with .one re-
tiring every two years, and that they
be subject to‘the whole cabinet rather.
than, to. one minister. It is a big sub.
dect, ‘und there is much in favor of the
plan, but there is also 2 grent deal ic
be suid against it. Why. not, for in-
Stunce, make the commissionership ;
life job as the railway board. is? The
What is a non- -political boatd? In th
public mind ‘it would be a ‘board u"
Grits appointed by a Tory,government
That would not be satisfactory at all
There is far too much ;of that. kind ¢
thing yight now, ‘Then; what abou
providing some -protegtion -. “for nortl

against. the: ‘ravenous ‘south, “When ti
pointing a: tion-political ‘commlssion-
there ant no-such thing—theres Is th

nen have their party affilfations, ani.
they ‘have. their. home atfilations and
| they -have’ their: own. property inter.

The. only - near approach .to ‘a
non- -polltient, board ‘would. be;members

any "aptitude: for: buliding- roads, anc
KO tar 48 Can be leamed, none of the
| supreme court. Judges -weré appointed ;
] from -the ranks of..roud .builders or 0, :
j fhe engineering profession. Of course}
an’ alk: Grit’ board under a, {Tory govern-|
| ment would, preveit: the: Tories mak-'
| aig - use “of .the publie ; works) depart: |
anne " for: ‘poilttedt "y ‘Purposes, but tt}
“[Aeoud: not: revent, the. Lender’ of thei]
|-Oppositton velng “his: political” frlends|| 0

band to%
mht ich i

"tra margin for the;.farmer., :
Lvestigntor at Oxford,- Hingland, places

‘WANT CLEAN MILK*

“The cost of producing clean mill
from tested herds is necessarily highe
than from ordinary or average farm
milk. The Empire. Marketing -Boarc
haye been studying :this: : problem and
in thelr-recent report on dairy research
they point out that the difference ir
cost has run’ at from six to eight. eents

‘per gallon, w hich ‘includes a slight ex-

~The -in-

the amount at three pence per gallon
whereas at the ,University. College. o:
North Wales four pence t{ reguided ;
the neayer figure,

The production of pure lean, mil! :
is urged by the ° Hmplrey Marketing
Bourd both’on the. score of public
health, and. because it is-less likely tr
be faced with. effectivé foreign com.
petition. This observation Is ‘offer

of unknown cleanliness tould ver, ¥ wel’
be excluded. ,

! Notlee“is- Jjieréby' ‘diver: ‘tht x ‘Court

Schoois Act, In respect : ‘of “the asseds-,

| ment: rolls. ‘for thé ‘year 1982° far _the
Omineca Asseskment’, District, will be ||
held in the Court’ House, Smithers, B. |

Oy. on Thursday’. the 28th: ‘day of Jan-
nary, 108,
noon.’ er

1 Poittlenl bans tor. his. own! oo
: Siemon at ‘the; ;

that as the stundard of quality of-miu. |: os
rlses foreign nilk-and milk product: |j

OMINECA Ass SMENT DISTRICT

of Revision ‘and Appeal, under the pio- |.
| Visions of. the Taxation Act, and Public

at ‘10. a0 0 ‘elec, in the fore- |

Dated at’ Sintthora B di; this ati any: ie

. (Bead your .
a) ateh Repairing and
-Aowellery Requrements
ces aye fo

oR W. ‘Cameron:

~Prifiee’ Rupert

H E, Noel

_ SMITHERS, B. C.

Caries an n up-to-date stock of

Dry Goods

Men’s Wear >

- Boots and Shoes

Furniture ©
‘Household Furnishings

Special ordere fecéive prompt at-
“tention a

"Classy Shoe Repairing Done .

“Buila B.C. Payrolls”.

i Patron
For Five

. Mrs. Meble Smith, writing from .
* vp country, says for five years her

-- family: bas used Pacific Mik, “It:
_is' so very’ rich,” she writes, “that
from the first : tin we continued to".
use, it.” Many" thanks. st

~

=? my

Pacific Milk
100% BR Ga Owned and Controlled.
. ; Plant ait ‘Abbotsford

ee de

: ‘Henry Motors itd.

Smithers, B. ¢.

‘Ford Dealers.
Gas. . Repairs «

-Ford Parts - Oil
Modern: Garage ;

Complete line ot"

TE New Cars and Trucks

Mo ay

. Dr. B.C. Bamford
—* DENTIST

; " SMITHERS, B.C,

‘Hours 9a m to'6 pm, Evenings
by appolntment,

Rg MRC .
iB Lonkeg . +

Ae ee

Be ¢. UNDERTAKERS S .

EMDALACING FOR SHIPMENT A SPECIALTY |.

, P.O, Bax 218

? : _ 4 wire
: PRINCE RUPERT, ‘BG,

“will bring: ag’.

Ss. B. I udge,
" Ghiropractor:.

Win be. at the Oniiieds: ‘Hotel
Hazelton ¢ on. ‘Thursday

waleiert ah: