2033

W.

41

Maria

1 976

Wiener

261-5010

Lore

September

NEWS

She MW Dandy
is

dressed

to

the

nines

in our SUMPTUOUS striped shirt
made of pure Italian silk from
Taroni.
(Shades and stripes of
coffee,

smoke,

vermilion:
AMOnit : )

indigo,

and

$150.)

Outfitted in SUMPTUOUS corduroy
pants with a superb fit by
Vouillamoz of Switzerland

(navy,

taupe,

brown,

cream:

$125}

or

pants with an equally fine
| wool
fit (black, navy, khaki, brown,

cream,

or

white:

$110)

our dandy is the envy
of every cavalier.

lo

CASHMERE

IS

COZIER

BUT

SILK

IS

SLINKIER

The world will
more agreeable
are wrapped in.

feel
if you
the

the

world

look

In

navy

soft full folds
of
a cashmere
coat.
And

will

agreeably

And,

on

or

for

you.

black:

$560.

survival

in

the new Rain Age,
we
now have two weights
of typhoon-proof

Taroni

silk

The

lighter

is

$350;

is

$500.

In

navy,

(opposite

(opposite

raincoats.

weight

page,

left)

page,

right)

black,

and

the

heavier

beige.

Cashmere

nd

Sill

+
S

(|es

“

STOCKING

log

REPORT

A new shipment
of our special

a

good

nity to
in your

opportu-

stock up
favour-

ite

colours

Also

Fogal

fall}
sent

us

W

Fogal pantyhose
has just arrived.
The selection of
colours and sizes
is now complete--

a

for

has

new

variety of pantyhose--Fascination--

in the customary
high quality.
They are eager to

hear your reaction.
We will happily relay comments!

CLASSIC

ULTRA-SUEDE

An easy-to-wear versatile
dress for fall.
There
are several colours
in-

cluding

green.

a new

$335.00

rich

mossy

Very

chic,new,

and

long

sweater,

coat,

fashionable

fun

whatever

will.

you

reveal the
or pants.

$200.00

swish

is

of

this

cover-up,

Slits
a

skirt

a

DRENCHED

AFTERNOONS

reflective

mood

SOMETIMES

around

our

NOURISH

backroom

sewing

tables,
spawning spirited discussion
such philosophical questions as What

Women

times

Wear

Men's

shouted

the

drum

work

which

because

of

they

Clothes?

over

the

weather

now

was

the

do

One

hum

men's

is

doubt

answer

of

machines

that

they

formerly

the

there

conveniences

are

some-

and

do

so

work--meaning

and to which men's clothes
presumed) best suited.
No

of
Makes

domain

were

of

(it

men,

is

to

a

tailored suit if one is, say, a stockbroker.
The grime of the day is shed with one's
shirt.
Yet this utilitarian response seems,
to us, inadequate.
It leaves much unexplained:

why,

for

example,

chic

women

clothes,
and--coming to the
are often so attractive.
Bertolt

his
Ni ) oid WH

doctrine

emphasis,

he

Brecht

wear

these

point--why

they

may

have

the

answer,

discovered,

may

be

achieved

of

by" Tjuxtaposing
actors to play

the

A-effect.

‘the incongruous.
characters quite

in

Dramatic

He required
unlike

themselves--male
actors
to play women,
actors
from working-class
backgrounds
to play aristocrats.
The result was that audiences
learned more about men and women,
workers
and aristocrats.
We see,
in children imitating adults,

things
escape

about ourselves which might otherwise
our attention--unconscious mannerisms,

forms
of protocol,
stratagems
of social
intercourse.
We notice
them because
they
are strange
in children--hence
the A(liena-

tion)-effect.
The A-effect is a double effect.
Ifa
child,
in Mother's clothes,
holds a 'cocktail'
party for her friends,
the show is one of
childishness

what
by

is

a

as

well

different,

in

as

adulthood.

children,

from

We

see

ourselves.

Many effects,
no doubt,
can be achieved
woman whose clothes have a male heritage.

A business effect,
a crisp,
efficient
an effect of masculine effectiveness,
but also distinctly womanly effects.

subtle differences
of shape come to
And a woman's
face, juxtaposed
to a

tailored
tension.

jacket,
If,

can

produce

moreover,

a

it

is

characteristics,

can

effect-perhaps-The

the fore.
smartly

delicious

done

in

a

work

for

fabric

thought of as "woman's",
like velvet,
the
A-effects come fascinatingly mixed.
An
enlightened application of the Augsberger's
theory, highlighting specific feminine and

masculine

woman

in

splendid

ways.

a