COFI executive is
always plugged in

Even in north, technology keeps her in touch

WHEN MARLIE BEETS
travels, she takes her office
with her,

_ The aboriginal affairs vice

president for the Council of He

Forest Industries spends
lot of time on the road keep-
ing in touch with the issues
affecting the province's
forest companies.

And her job is made a Jot
easier with her lap top com-
puter.

The key Ic modem day
business is communications
and with her lap top, Beets
is just a phone line away
from keeping in touch.

That's because Beets only
has to plug in her lap top
modem to a phone line to
send or receive messages
via electronic mail.

“Ll can be in my hotel
room or motel room any-
where and by using the
phone line, I can communi-
cate easily and effectively,”
she says.

“A number of industry
executives are doing the
same thing.”

If someone wants, for in-
stance, a copy of a speech
Beets gave on the Nisga’a
Agreement in Principle last
month to a Share B.C. meet-
ing in Prince George, it can
be effectively and quickly
sent by e-mail,

Even when Bects isn’t on
the road, e-mail makes her
job a lat casier and manage-
able.

That’s because she and an
assistant are based in Wil-
liams Lake, hundreds of

Marlie Beets

“Without e-mail
and the fax, it
would be im-
possible, It’s com
munications which
makes it feasible.”

miles away from the head
office of the Council of
Forest Industries (COFI) in
Vancouver,

Williams Lake is Beets’
hometown and when COFI
decided it nceded a full time
person devoted to the grow-
ing and complex issue of
aboriginal affairs, it ap-
proached her.

“I told them I was inter-
ested but my companion has
a business in Williams Lake
and [ wasn’t aboul to move

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3830 Sharples Road
Terrace, B.C.

to Vancouver so I tumed
them down,”’ she said.

Yet COFT came back and
worked out a deal with
Beets to set up a satellite of-
fice in Williams Lake.

So wilh e-mail and other
communications tools such
as a fax Beets is just as
close to COFI’s head office
as if she was on the same
floor of its Vancouver head-
quarters,

“Without e-mail and the
fax, it would be impossible,
I’s communications which
makes it feasible,”’ noted
Beets.

“Wherever [ am or
whatever I’m doing, I can
keep in touch.’’

COFI acts as its own elec-
tronics communications
server wilh ils own equip-
ment,

It is branching out to the
growing World Wide Web
business by offering its ser-
vices to ils member associa-
tions throughout the pro-
vince,

They're finding it not only
an easy Way to communica-
te but as a way of spreading
news about products and in-
dustry information,

A COFL in-house com-
puler expert is working with
the Western Red Cedar As-
sociation and the Canadian
Plywood Association to set
up home pages for them-
selves.

You can reach Marlie
Beets at

Beets@cofiho.cofi.org

|

The Terrace Standard, Wednesday, May 1, 1996 -

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