a " Ail Commercial

< Page 4 The Herald Wednesday, February} 1704 :

“Tigh ‘scoring game |

EAST RUTHERFORD, National Hockey ‘League
NJ. (CP)— The highest- history produced an
scoring all-star game in unlikely hero,

JANUARY 29, 1984
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‘Commercial & Residential

Left winger Don Maloney,
a corner man,’a mucker for
New York Rangers, was a
unanimous choice as most
valuable player by writers
covering the game,

Maloney, 25, who has 47

' points to rank well down the |;
- NHL scoring list this season

(18 goals, 29 assists), scored
once and ‘assisted on three
others to lead the Prince of
Wales Conference to a 7-6
victory over the Clarence

‘Campbell Conference in the

36th annual all-star contest.

Maloney and his all-star
linemates, Ranger
feammate Pierre Larouche
and Mark Johnson of
Hartford Whalers,

_ combined for '10 points,
- Larouche getting two goals

and Johnson contributing
three ‘assists, .

Joe Cirella‘of New Jersey
Devils, Denis Potvin of New
York . Islanders, Rick
Middleton of Boston Bruins

and , Mats’ Naslund. of
‘Montreal Canadiens“ alsé |

scored for the winners, who

led 5-0 after.one period and’

whithsteod a Campbell

. Conference comeback to

post their seyenth ttlumph
in nine games since the

_ current format was allopted

in 1975,. :
‘ Denis Savard of Chicago

Black ‘Hawks, Darcy Rota |

of Vancouver Canucks,

- John. Ogrodnick of Detroit

Red Wings, Dave Babych of

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Winnipeg. Jets," “Wayne. .

and Brian "Bellows..." of

Minnesota ° North ‘ Stars
‘replied’ .for™ the Campbell
-Conference. : ;

‘W's been Maloney’ 8 week, ,

"Qn ‘Sunday the Rangers
moved into first place in the
Patrick Division.’ He.won d
$10,000 sports car. as -MVP
Tuesday.)

“They say ‘god. things |
happen in threes," said
Maloney, 25, ‘who kissed the
bumper of ‘his: new,: bright
Ted automobile after ‘his
name was ennouhced. ‘I'm’

going to rush gut tomorrow. ;

and buy a. lottery ticket."
Maloney's goal at 7:24 of.

the third period ‘proved the”

winner, standing up despite.
three consecutive goals by
the Campbell Conference in
the final 12 minutes.

’ His four points gave the’
Lindsay, Ont., native, who

“club's comeback. “Alot of. = “Not these guys.”
athletes mighthavecoached ~- ‘Arbour sald it was a great
offensive display.

‘in -thei# chips. and gone :
hone chips oe i “It's ‘ypileal of the talent

Sarajevo. into

: SARAJEVO, ‘Yugoslavia (AP) — For the next three

weeks, you can stroll down Mitsubishi Avenue here or park

your car in the Bridgestone lot. It’ 5 all parts ofthe big-money .

world of Olymple sponsorship.
The ddth Wiriter Olympics that begin Feb. 7 have almost

100 official sponsors and more than 50 official suppliers. :
. Each does something different, but each eases the financial

burden of the local organizing committeé,:

“As goon as a site for a. ‘Winter or “Summer Games is

- awarded, the local organizing: group is allowed to begin

played junior: hockey for:

:" Kitchener Rangers; a share |

of the. all-star ‘record: with:

Ted Lindsay (1950), Gordie:

Howe. (1965),. Peter
Mahovlich (1976) and .
Gretzky (1983)... -

Maloney,’ Johnson and
Rick Vaive of Toronto
Maple Leafs all tied the

record of three assists in an-

all-star game also shared by .

several other players.
The Campbell Conference —
outshol.the Wales 38-30.

Pete Peeters of Boston —

Bruins and Chico Resch of
the host . Devils, the’

sentimental favorite of the’

crowd of 18 939, shared the
goaltending - victory”: a
Murray Bannerman of. the
Black Hawks, victim of the
five-goal onslaught in ‘the
opening period, and Grant
Fuhr of the Oilers shared
the defeat, -

Coach Al Arbour of the

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Islanders won his second of
‘four all-siar : sobs. * Glen:
“Sather of “thé as
behind the bench “for ' his”
first all-star game. :
“To come back as well ag
we did after being down five
‘goals says a lot about ‘the,
piayers,” he Said of . his:

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Gilers*was)

negotiations for sponsors-and suppliers, It’s high-pressure
big: business at its best, even ina socialist land,

“We -were a: “tittle. ‘altferent ‘than other ‘committees ,
“because of the economic’situation of our country," Pavie

Lukac, director of iriformation and: radio-telévision for the
‘Yugoslavian Olympic Organizing. Committee, said Wed-
nesday.

Lukac, who negotiated: most of the individual caritracts-

for the 1984 sponsors, added: “When we started, we needed
a money base. We were money hungry,

HAVE EXPERIENCE
“We may have negotiated too fast at the slarl. We might

‘have made 30-per-cent more, but we were naive and ¢ some °

af the companies: had done this before,”

Indeed, it’ 's at least tha second t time dround for most of the
Sponsors,

“Each sponsor gets the'right to use the official logo of ofthe -

games,” Lukac said. “You have to realize you aré dealing

‘. with the top companies in the world and the negotiations

take Blace on only the © highest levels.”

: ‘lym mpic. games

coming ‘up in the NHL
today,"-he said.

Gretzky played despite a
sprained should. Peeters

stopped him on n breaks iys
twice, A move one:
another might have : flip
“lopped the final scord

big business

ial aspée
Lukac said it was policy not to discuss financ
the Winter Games, and refused {o say how much. spo!

sorship money was involved,

Sponsors negotiate their fee separately and some ‘com-
panies donate goods in addition to the payments.

“Mitsubishi gave us 65 cars,” Lukac ‘aad: “A
Yugoslavian snow blower company gave us the equipment
necessary for the Games. The big thing is to get the best
deal for the local good.” ca

GET PRIVILEGES

The deal for ‘the companies is worldwide. advertising as

well as the privileges that come with sponsorship

“The large sponsors have first choice vat
-commodations and ticket aceess,"" Lukac said;
impress their clients in addition to the advertls

. Mitsubishi and Bridgestone, a tire manufacturer, are
among the most visible sponsors, with big sigris:on. Mit.
subishi Avenue and the Bridgestone lat in the Press ss Village.

“we did that just for fun," Lukac said.

* Kodak, official film consultant of the Winter Games, is
here in force, but many sponsors aren't: For ‘example,
Burger King and Merrill, Lynch made the Olympic logo
prominent in advertising in the United States, but. you ot can’t
buy a Whopper in Sarajevo. . .

Lukac said the local’ committee also helps ol
businesses, :

“We made Elan skis the official skis of the Olymples,”

Lukac said. “We did it because they are a Vepeelaylan,

company.”

Sports. channel gets warm reception

HULL,. Que. (CP) — A
sports .,! cable. :. :S channel
propasal that; -would pour $65°
million into Canadian

' production over five years

was greeted warmly
Tuesday’ at a federal
hearing where well-heeled
applicants have ko far-been

: 4 in short supply.

Action Canada «’ ‘Sports
‘Network, owned by Labatt's

Brewing Co? ‘Ltd. ‘and’ Ault |

Foods. Ltd.," told | the
- Cinadian Radio-television
and.’ Telecommunications
“Commission that.it has the
‘long-term’ vision — and cash
‘rp to make its specialty
program’ application work.
ACSN's . ‘main’ offering
_would. be National Hockey
> League; ‘major. Jeague
« « baseball, NASL’ specer and
Canadian, college» sports

" games. It also hopes to offer |
National

” Baskethall
” Association

: -lernational hockey, curling

r events: as dart

-and such under-broadcast

games, in-.

cham-

pionships, ,
ACSN, which... - will
probably be renamed The

Sports Channel if it gets a_

licence, has ambitious plans
and goals in contrast with
many other ‘applicants for
sports, music, multilingual,
children’s and public affairs
channels,

Tt would spend $149
million on programming in
the first five years of

operation. It hopes to at-

tract 421,000 subscribers in
the first year and more than
two million by the fifth year,

"We think even those’

audience figures are con-
servative,”’ network vice-
president “Liane Langevin

told) the’ commission
Tuesday.
Subscribers ’ would

‘receive a 24-hour mix of
professional and amateur

sports, Canadian and
“foreign, for about five or six
dollars monthly. The ser.
vice may also be grouped
‘with ather specialty ser-

. viees for $10 or with ‘pay TV

already out of hand.
for $20.” 4

The commission has been
stressing the need for strong
financing in the specialty
program applications to
prevent a@ repeat of the

Cariadian' television: rights
for such events ag. in-
ternational hockey .; until
1988, some NFL-* football
until 1987, World Cup? ‘and

financial troubles which European championship
plagued the first round ef soccer until 1990, baseball
pay TV. playoffs a d World: Seties

ACSN estimates it will not
make money for eight or
nine years. :

Even though the ACSN
bid has backing, executives
told the hearing their ser-
vice would be neither able
nor willing to compete with
conventional broadcasters
— even for events whose
tights now are held by
Labatt's.

Playing down fears
among existing broad:
casters that the Action
Sport Canada Network
would — siphon sporting ,
events from free TV,
executives said that form af
competition would
aggravate a bidding war

rights until 1989 and ‘this
year’s Canada Cup hopkey
competition. ;
Labatt’s — is also ‘the
largest shareholder in the
Toronto Blue Jays baseball

casting rights..  .- -- |

The ACSN proposal has
been opposed by - many
broadcasters, ‘inchid|ng
Douglas Bassett, preside ent
of Baton Broadeasting Lid,
of Torento,

Ina brief to the hearings,
Bassett says approving ‘the
ACSN would increase® the
bidding wars that currently
exist among the’ country’s
three major breweries: for
sports. broxdcasting eights.

~ Sockeyes nip Clippers in BCJHL

‘ RICHMOND, B.C. (CP)

~ Ken MacGillivary scored |

: the game winner at 15:01 of

s the third period to tead

- Richmond Sockeyes toa 7-6

victory: over Nanaimo

Clippers in a B.C, Junior .

Hockey League
Tuesday.

The win moves the
Sockeyes into m. second:

game

‘place Ge with Nanaimo in

* the

league’s

Division,
Richmond kept ahead-of

Nanaimo throuhout the

Coastal

4. game, with period scores of

' 2-1 and 4-5, until 9:59 of the

€

third when Carey Coroy

‘scored his second goal -to |

move the Clippers Into a 6-6

Hospital.

Please write to us at-
, 4480 Oak Strect
r _Mancouver, BC
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- Children’s |

Also scoring for
Richmond were Eric
Catchpole, with two, and
Keith Street, Dave Phipps,
Billy Adams and Rock

Baykey who gat singles.
Nanaimo's got two: ‘goal
performances from Gord’
Simpson and Dale Brisco ag
well as Coroy, - net,

Nanaimo netnitnder
Stacey Nickel made” 39
saves while Glenn’ Pencer

Grandmother is a weightlifter’

GRAND BLANC, Mich.
(AP) — Minnie Roberts’
husband winced the first
time he watched his 66-year-
old wife hoist 100 kilograms

in a national weightlifting

meet,

But Bob Roberts had no
fear she would hurt herself:
“T was afraid she was going
to get knocked out of the

competition,” he bald,

Mrs. Roberts, a tiny
white-haired ;: grandmother
of thres from Grand Blanc

_ Township’ near Flint; went

on to nab a national U.S,
litle last year In her age

. division of 40 years and

older.

“t shut. my eyes and grit.
my teeth —it's a thrill," she:
_ said in an interview,

Mrs, Roberts. started
lifting weights two years
ago when she waa 64, at a

small gymanslum - -her, son

built at his farm in nearby
Groveland Township.

‘kilos more than her own

‘But Mrs, Robert

“I said I'd come over for bowli
” ’ Hing u “and

the exercise,” she said, “1 ng, go
got started and [loved it, | selmiming, and has stopped

worrying about heing : the
ha perso:
have! more energy and more oldest n at meety,”:

Her ‘son showed har the
correct way to wrap her
knees and how to loosen up
her muscles by working out,

was odd. Now all the senior
citizens that we. bow! ‘with
think it’s great, Even ‘the

Then she learned thé proper mente o_o at te

; ng weights, shak

To “ont later, are, hand and ask me how I jot
eris ‘entered

meet in Flint, het first She has “earned medals

“I went out there like it
was nothing,” she said, At

BA kilos, a Temarkable 30 add She anid she. ‘haa

weight.

She said she often draws
strange looks from friends,
8, who once

mostly muscle gain.

would cause

strength 8 loss of
Her goal? Tg. kee hittin

weights « “Just as. 4 Ig by (

can,”

operated a dairy | farm with
her husband, said she has
always been” active, in

club and holds its ‘broad-

stopped 82 In’ the Richmond

“Some people thought if.

and trophies “at _ ‘local,
national and state.’ heels,

dded four Points to
Previous waight of 14, ni Ht.
she doesn’t diet — that”

’. Labatt’s owns vexcluglve

that meet, she dead lifted 79 rie ate took ' 7
i

kilos, equat lifted 61 and Syracue, benared ber a

nome Sah
EIGHT “Lift :
NOW, Mrs, Rake can ing weights has added ;

deadlift 160 kilos and bench ‘Tobe nt fi 4 rk

~ / Press 40, her best squat was . frame, § “aid she tea