In granting the variations of the Bylaws as specified in Clause 3 above, the following conditions are imposed: Sign construction and installation as shown on Plan 53/90 (A). The land described herein shall be developed strictly in accordance with the terms and conditions and provisions of this permit and any plans and specifications attached to this permit which shall form a part hereof. This permit shall lapse if the Permittee does not substantially commence the construction, or