eck. that. the company’s billion. mark: vs Starship sawmill in Terrace and ~a-pulp mill complex near Prince - ° Rupert, - TERRACE - = A’city program _Meslgnied to help attract regional. and: ‘provincial conventions and -. : tournaments: ‘has been successful toa degree but not necessarily to’ othe: expectations. of city council. The: program: “began ‘a year ago with a $5,000. budget and of- fered $1: ‘per person in financial assistance to any. local group *. organizing an event that: at- "tracted outsiders to the area. ~The theory was that this would ‘put us on the map’ as the Northwest tournament and con- “ectitive offiser or George Petty said Oo Sheena ¢ Cellulose, revealed ~ indicate revenues of $1.0283 bil-. lign with a corporate net income | of $92. 8 million, This compares. . “with revenue of $927 million and C a net income of $62:5 million. for: 1987; revenues increased. il per- - cent, while. Profits went up 48 revenues. for 1988 ‘passed. the St. ‘Skeena: Cellulose ‘operates’ the’ “oR ap chairman and chief. eXx-- the. final: figures forsthe year percent. ; venition center. Th 1988 however; the program was tapped by only’. four local-groups: involving 717. participants. This: means, with-- out adding any more'to the pot, there. is still $4,283 remaining and only $1,500-of this has so © far been. allocated: for: 1989 — leaving almost $2,800 for other potential users. ‘Taking advantage of the fand - in. 1988 were: Terrace Minor Hockey who received $168 for hosting the ‘AAA’ Midget Pro- vincial Championships, the Ter- "Media and message Retail advertising is carried in all daily . and weekly newspapers and i in many | magazines. It can be done with handbills mail to selected addresses. It can be done with billboards. And, of course, it can be done by radio and television. © There are other ways the retailer can the yellow pages of the local phone -% book, or in a ‘program for a sports or “other public event. ‘The ways in which a by Phi! Harti, - Manager, Terrace retailer can advertise are, in fact, so Federal Business © many and so diverse that it is frequently Development Bank. difficult knowing which one to’ choose. : ‘Here are four. general rules by which the retailer can be guided: 7 in choosing the right medium for advertising: : “1, The medium should be compatible with the j image the. retailer wishes to project and with the merchandise offered. A ‘good grocer will advertise in a newspaper because housewives "have become accustomed to looking there when preparing their - shopping list. Or if there is no newspaper, ‘the grocer could use - ~ hand-bills. But a quality furricr would want to appear in a glossy magazine. . 2. The medium should be suitable to the retailer’s market and | geographical area. An implement dealer’s advertising. would be ~ more effective if placed in a farm. paper than if placed 1 ina ~, general purpose publication. oO 3. The medium should serve the retailer’ S$ geographical area: ‘ and, preferably, originate in it. The small town retailer's advertis- ing will usually be more effective ia the newspaper published in town than it would be in an advertising medium from out’ of town. , -» 4, The medium should be within the retailer’s ‘budget. Televi- 7 sion advertising appeals to many retailers because of its visual impact, but television advertising is often extremely expensive to : prepare. A fifth rule might be for the retailer 1 to check the advertising ~ media used by: competitors. If the retailer is selling men’s wear _-- and local newspaper carries men’s advertising from competitors, _” it would be advantageous to have advertising there too, always assuming the merchandise was competitive. At the same time, some retailers have attracted customers with advertising which ig- nores these rules. One wouldn’t expect a hobby shop to advertise . jn a business publication, but some hobby shops have had ex- — cellent results by doing so. Their advertising took the approach that many of the business readers could be- persuaded to revive | - childhood hobbies. : +: Advertising, like every other aspect of a retail operation, is an : ‘intensely competitive activity. It takes time and skill to design _ advertising copy. Retailers should not hesitate to seek help if they ” feel they'need it: Listen to the advice offered by representatives of the medium you have chosen. A good advertising salesman also wants the retailer's advertising to be successful because the - - tetailer will then place more advertising. Regular advertising, carefully designed, timed and budgeted, and placed in the right ~ ~ medium, will almost always attract new customers. But impulse ~ advertising, with too little thought given to preparation and medi, becomes an expense no 9 retailer can long afford... _ for door-to-door distribution or by direct. advertise —- by a listing, for.example,.in. | . Petty noted that the 1988 fig-- ures are” even more remarkable : in view of an adverse trend in the: -exchange rate: between the ‘U.S. and ‘Canadian. dollar. At 1987 ‘exchange rates, he said, the | “company’s net income in. 1988" would: have. been $26 million “higher. Through. a series s of moderni- Unused dollars in promotion. fund. race Elks who got $228 to host © a the 1988 'B.C..Elks’ Conference, - Terrace Youth Soccer who were... . given $217 when they hosted the - ‘B.C. Summer Games. Zone 7. 2 ‘Play-off . Championships, and — the Terracé Horseshoe Club _ who received $104 for hosting | -the B.C. "Horseshoe ‘Champion- - ships, month’s Pacific Northwest Mu- sic Festival, the Terrace Peaks . Gymnastics Club who are host- _ ing the province’s 1989 provin- cial gymnastic ‘champiouships, and Knox United: Church who will be hosting the church’s pro- vincial conference in May. The actual amount each group re- ceives will be based on the num- ber of participants and could be -more or less than the allotted $500. According to Mayor Jack Tal- stra the program began during the latter part of last February. and the $5,000 ceiling-.was set expect. tions -already expected ‘to be about $1,500 however, the idea . ‘may be catching on and the whole community could benefit. Not only will these events attract hundreds of out-of-town participants: those who bring. families will need additional ac- commodation and meals | plus. other necessities and souvenirs - and, after.experiencing Terrace hospitality, there’s always the chance that they may change . their destination for this year’s summer holiday. THE SIGN OF A GOOD BUSINESS NEIGHBOR .. . THE SIGN OF A MERCHANT WHO CARES ABOUT PEOPLE . .. - This emblem identifies the clvic-minded businessmen who sponsor | VWelame Wego. in the community. Terry 638-8178 Vi. | 635-5672 - To date, the list of this year’ s recipients looks like, this: $500 ‘each has been allocated to next with. no,.real idea - Of what to. ‘With this year's applica- -zation and expansion programs, including construction of a $42 million. sawmill in Terrace and $80 million in upgrading for. the Watson. Island pulp mill, Repap increased the value of its assets - 47 percent in 1988, to $2. 2645 billion from-$1.5356 billion. Earnings. for Repap stock were $1. 79 per share in 1988, up Terrace Review — Wednesday, February 8 198 . p record year: in 1988 400 percent : from earnings $t .25 in 1987. et me -Repap’ s ; other major: produc- ° Lo tion facilities are in. New Bruns-.. wick and the state of Wisconsin.” The company specializes in the. production .of high-quality coated paper manufactured from softwood kraft pulp. comment, first served basis. all Ministry offices. 9:00 p.m. in each centre. Date — Sessions iA Feb. 13° “SMITHERS | - Hudson Bay Lodge Main Baliroom — 3251 E. Highway 16 FT. ST. JOHN : The Alexander . Mackenzie Inn Peace Rooms 1&2 9223 - 100 Street - Feb. 15 PRINCE GEORGE Holiday Inn - - Cranbrook Room 2/3 444 Georgia Street Feb. 20 WILLIAMS LAKE Sacred Heart Church Parish Hall _, 455 Pidgeon Street Feb. 23 KAMLOOPS Stockman's Motor Inn Thompson Room 540 Victoria Ave. Feb, 27 NELSON Heritage Inn Hume Room 422 Vernon Street Mar. 6 VANCOUVER - The Westin Bayshore Stanley Room 1601 W. Georgia St. Mar. 8 PARKSVILLE island Hall Beach Resort Hotel Hall #1 181 Island Highway Mar. 10. ‘FOREST LICENCE. " CONVERSIONS TO TREE FARM LICENCES Public information Sessions _ Forests Minister Dave Parker will chair a series of information ‘sessions throughout the province on the policies and procedures _for the conversion of Forest Licences to Tree Farm Licences. . Each session will include an information presentation by the Forest Service and an opportunity for public presentations and ~ lf you wish to make a presentation, please: @ contact the local Ministry office as indicatad below to book a ; presentation time. Times will be allocated on a first come | '@ provide the local Ministry office with a copy of your presentation remarks at least one. working day in advance» of the information session in which you will participate. © limit your presentation to 15 minutes. An information package about the 6 program will be available from All sessions will be held from. 2:00 to 4:30 p.m. and from ?: 00 to - o Regional Manager's Office, - Regional Manager's Office Ministry of Forests Local Contact Prince Rupert Forest Region Bag 5000 (3726 Alfred Ave. ). Smithers, B.C. VOU 2NO0 Phone: 847-7544 District Manager's Office _ Ft: St. John Forest Office 10716 - 100th Avenue Ft. St. John, B.C. ViJ1Z3 Phone 787-3301 Regional Manager's ; Office . Prince George Forest Region | 1011 - 4th Avenue - Prince George, B.C. V2L 3H9 Phone:. 565-6102 Regional Manager's Office Cariboo Forest Region 540 Borland Street Williams Lake, B. C. V2G 1R8 Phone: 398-4389 Regional Manager's Office Kamloops Forest Region 515 Columbia Street Kamloops B.C. V2C 2T7 Phone: 828-4120 Nelson Forest Region 518 Lake Street Nelson, B.C. ViL 4C6. oo, Phone: 354-6203 Regional Manager's Office Vancouver Forest Region 4595 Canada Way Burnaby, 8.C. V5G 4L9 Phone: 660-7626 Director's Office Timber Harvesting Branch 1450 Government Street Victoria, B.C. V8W 3E7 Phone 387-5291 Rn Scrat te tener te te