B4 - The Terrace Slandard, Wednesday, March

6, 1996

KARLENE CLARK

66

3 e prepared to pive it your all,” advises
Karlene Clark of Images by Karlene “at
least for a couple of years until you
are established.” All the challenges of trying to
strike a healthy balance home, family and work,
can be the most difficult part of any new
business.

Karlene received her post-secondary
education in Esthetics at the Dubarry College of
Beauty in London, England and apprenticed for
two years as a hairstylist. She started her own
business by renting one room to do esthetics.
This has evolved to it’s present form of a total

Images by Karlene

image salon with 14 employees. She is looking
forward to more growth in the future.

“l’yve been very fortunate in having a
wonderful staff,” Karlene says. “They are ali
excellent at their jobs, and get along very well.
This provides a pleasant, happy atmosphere.”

For someone looking to get into business,
Karlene says that it is chailenging and
interesting. Her word of advice; Value and
appreciate your staff.

2 Unaloje

~~

4652 LAZELLE AVE, * 635-4997

SHARALYN PALAGIAN

Vharalyn Palagian of Central Gifts feels that,
the size of the community we do business
&_# in allows the small business to operate on a
very personal level, lasting friendships can be
forged with customers, which is very rewarding.

Sharalyn and her staff are committed to
providing knowledgeable service and a friendly,
comfortable atmosphere for their customers.
These are the keys to success for any business.
Sharalyn’s background is as varied as the
products she carries in her store. Her working
career started as a waitress, shake mill worker,
office manager and a three year apprenticeship

as a parisman.

Sharalyn's goals: are simple really, to-

continue to operate a successful business and
stay in the community she was born and raised
in.

Sharalyn has been a strong member of the
business community since the tender age of 22,
with her hard work and keen business sense,
Sharalyn was awarded the Young Entrepreneur
award in 1992 and in 1995 was awarded with
Business Executive of the year.

Sharalyn’s advice to any woman considering
entering the business worid, would be to get all

Central Gifts

the ground work done, and if it's viable on
paper, “GO FOR IT!!. It’s the most rewarding
lifestyle you can live.

#106 - 4716 Lazelle Ave. © 635-3334

CHERYL PARKES

66

msuring that your goals are realistic so
f they allow you to keep a handle on
# everything that is important in your
life, and knowing when to take advantage of a
great opportunily are key elements to any
successful business” says Cheryl Parkes of
Sugar ‘N’ Lace Wedding Cakes & Accessories.
Cheryl provides marrying couples with
friendly personal service that assures them that
their special day will leave them with many
beautiful memories that will last a lifetime.
Cheryl received private lessons from her Father-
in-law, Brian Parkes, who taught the cake

decorating course through the Northwest
Community College, where he was the cooking
instructor for more than 20 years.

This specialized business allowed Cheryl to
Start very small, and in her home. While the
business was home based, she also held a full
time job. After 5 years as a home based
business, Cheryl was ready to take the next step
and move into a storefront location. She has
significantly reduced her office job work
schedule to enable her to spend more time at
the store. “Ii is my eventual goal to be totally
self-employed. As the saying goes, I would

ae Ww T
Sugar ‘N’ Lace
rather work 80 hours a week for myself than
work 40 hours a week for someone else,” she
says, “With lots of help from my friends at

Central Gifts, you can now find me in the Lazelle
Mini Mall location!”

CAT?
Sugar ‘N’ Lace
WEDDING CAKES & ACCESSORIES
#106 - 4716 Lazelle Ave. © 635-2282

>

JAYNE McKENZIE

jeing a business woman in the northwest
can be challenging as well as exciting.

£..é° The most important key to success is to
be prepared to work beyond 9-5, believing in
yourself and making sure that customer service
is the #1 priority.

My insurance background and training was
all job experience earned, [ take up-grading
seminars several times a year, in fact, [ must
have 24 credits every 2 years to be able to
renew my license. In the insurance industry,
head offices are localing either in the lower
mainland, or eastern Canada, which makes

Keenleyside insurance

explaining where Terrace is, and what our
specific needs are, very challenging.

] was yery fortunate to have an employer
who believed in me, He not only supported any
business suggestions ] had but also encouraged
me to make decisions on my own.

Having just purchased the office, my goals
are to increase business and control expenses.
My objective will be up-grading our computer
system to better service our clients, to continue
promoting customer service and increase
education for the staff.

If you are a budding entrepreneurial

woman, be prepared to work very hard, make
some personal sacrifices, and remember not to
lose sight of your goals or your compassion,
(it’s what gives us an edge for good customer
service). And always remember who helped you
pet to where you are!!

me Ae : . Janeane inns ”

4617 Greig Avenue, Terrace * 635-5232

PAULA (BROEK) KOCH

ou need to know what is going on to
keep your business up to date,” says
Paula (Broek) Koch, owner/manager of
Hairbusters in the Skeena Mall. Changing trends
and styles and a constant barrage of new
products on the market keeps Paula on her
toes.

Paula entered the Hairdressing business
at an early age, working as a shampooer in her
mothers salon. After high school she attended
hairdressing school and now owns and runs
her own salon.

When asked what was the single most

important factor contributing to her success
Paula replied: “Tips from my mother. ”

“She helped me out lols,” Paula said, “
and gave me ideas on how to run a business.”

Paula plans to working hard to continue
to improve her hairdressing business and she
hints at other entrepreneurial interests which
may be explored in the future,

Paula faces challenge as a business
owner and entrepreneur on a daily basis.

It's hard being a business women in the
Northwest, she says.

“Some people try to take advantage cf me

Hairbusters

‘because I’m so young,” she explains. But

knowing her business and keeping on top of the
latest trends and newest development in the
field allow Paula to remain successful with
Hairbusters,

For new people wanting to succeed in the
business world she advised not to be afraid to
try new ideas. Don’t let other people tell you
how to run your own business.

HAIRBUSTERS

SKEENA. MALL ¢ 635-2432