A6é - The Terrace Standard, Wednesday, May 17, 2000

From A5

Great Bear id

entity could.

help region draw tourists

“Here | am saving the
world, my friend. I'm al-
lowed fo lie to do that.”

By uncritically promot-
ing the Great Bear Rain-
forest campaign, Cormier

says Time Magazine is —

just like everyone else —
exploiting the market. ~~

“What I would like to

see on the back page of
Time is ‘This edition was
published by chopping
down 4,000 trees.’ Why
the hell don’t they put that
in the back of their maga-
zine?”
ii

Charles Alexander's

New York home is a tong

way from the moss-cov-
ered cedars of north-
western B.C.

The international editor
of Time Magazine admits
he doesn't know which for-

ests ~ ancient or otherwise.

— are cut down each week

to become the pages of his

magazine.

But he defends Time's

decision to name the Great
Bear Rainforest the top

environment story of last -

year.

“We thought it was a
very important story,” he
says. “There are not many
great forests left in North
America. And British Co-
lumbia is blessed with
some of the richest forest
resources there are south
of Alaska.”

Alexander made the de-
cision based on the relat-
ively new tactic of going
after a company’s markets
rather than trying to halt
the operations in the
woods,

“The fact these envir-
onmental groups’ concern
about B.C.’s forests had
gotten attention and some
kind of agreement from
Home Depot — the largest
lumber retailer on the pla-

t'— we thought that was

-”

Towns
want

help

NORTHERN communities
called on Victoria to inter-
vene in green-industry
talks leading to a possible
coastal logging moratori-
um

But they stopped short
of declaring northern B.C.
a Greenpeace-free zone.

Delegates at the North
Central Municipal Asso-
ciation convention in
Dawson Creek recently
defeated that proposal put
forward by Prince Rupert
city council.

Terrace city councillor
David Hull, among those
who voted it down, said
declaring a Greenpeace
free zone wouldn’t have
accomplished anything,
other than to make north-
erners look ridiculous.

“The British in World

War Il could have de- -

clared Britain a German-
free zone, but it wouldn’t
have stopped the - bombs
from falling on them,”
Hull said.

Delegates did approve a
second resolution calling
on premier Ujjal Dosanjh
to join the moratorium dis-

cussions on behalf of af

fected communities.

They also called for a
$20 million advertising
counter campaign
“promoling our excellent
Forest Practices Code”
and industry eco-certifica-
tion efforts in foreign mar-
kets.

NCMA president Dan
Rogers said the possible
moratorium was a big
issue.

“Tt shows the frustration
local government repre-
sentatives have with out-
side groups and organiza-
tions making decisions
that affect their communi-
ties,” he said.

“We continue to be-
lieve decisions that affect
the quality of life in our
communitles should and
can be made by those who
live there.”

1

‘a really: important move.”

he said,

He said he doesn’t
know where the Great
Bear Rainforest name
came from, but says even
if it is invented it. doesn’!
change the story.

“1 don’t neccessarily

. see anything .wrong with ....
thal,” he: says. -

“In my own neiphbour-
hood in Brooklyn real es-
tate agents. give names
like ‘Cobble Hill’ to cer-
tain areas. They don’t have
any historical basis but
somewhere along the line
a clever real estate agent!
gave thase names to the
neighaurhood
them sound loney and per-
haps raise the value.”

“In-any journalistic en-
terprise things get over-
simplified,” he adds. “But
I think both sides are
equally guilty. Industry
lobbyists sometimes over-
simplify things in the- other
direction.”

Bs

Jan McAllister is the

man behind the name.

He came up with it.
while preparing to publish.

his lush 1997 coffee table
book.

The Great Bear Rainfor-
est: Canada’s Forgotten
Coast was bankrolled by
Greenpeace, the Sierra
Club and the Western Ca-
nada Wilderness Commit-
tee, which together pre-

purchased thonsands of co- |

pies of the book.
The region then ap-
peared on maps as the

mid-coast or the north

coast, or the even clunkier
mid-coast timber supply
area, McAllister says,

eee

to make —

. S

RS

AS

SERIO
RE
SS

wet

oe
te

x

“When we started to
put together our book we
decided we really need a
name to describe the coast
and that’s how we came

up with it,” McAllister ex-

plains.

“It's not. meant as a.
slight to anyone, particu- -

larly First Nations,” he

adds. “It’s just meant. to’

describe a coastline that
‘didn’t really have a name
before.”
“Most of the European
names on the coast -are

- made up too,” he notes,

“It’s just that this one isn’t
quile as old as the: other
ones.”
A Bella Coala-based
aclivist for a decade on
_ the central coast, McAllis-
“ter and others have formed
the Raincoast Conserva-
ition Society, | 7
He says the name. and
the promise of seeing Ker-
mode bears has ‘tourists
clamouring lo get to the
newly renamed coast.
IMAX filmmakers, Na-

tional Geographic mapa-
zine, and every imagin-
able newspaper and TV
network are focussing on
the area.
McAllister says: north
coast cities. should: take
advantage of the. tourism

- -bonanza-that’s--being cre--

ated, .

“Communities like
Prince Rupert and: Terrace
should be embracing the
name because it's’ such a
great way of selling the
coast for tourism,” he says.
“Why would they be
against the name when
you're basically: marketing
the area for them? Do you
think people in Australia
resented the Great Barrier
Reef or people in Arizona
object to the name Grand
Canyon?”

J

McAllister makes a
strong point, says Terrace
Economic Development
Authority executive direc-
tor Ken Veldman.

Once a branding has re-
cognition on the scale of
the. Great Bear Rainforest,
he says, it’s harder to
shoot holes in it, no matter
how it was created.

“Perception is reality,”
Veldman says. “That’s the
game. You can't sit on the
sidelines and cry and say
that’s not the way the
game is supposed to be
played.”

The strong identity of
the region created by the
campaign coukl be used as

_a tourism draw, Veldman

Says.
“As a community

maybe we should look at

playing the game.”

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