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Applications to rezone properties for local shopping will be examined
for their impact for other stores in the vicinity.

Offices and professional services are encouraged to locate downtown.

Improving the Quality of New Development

Commercial Development along Lougheed Highway ie limited to
intersections with traffic signals.

The two entry points into Port Coquitlam along Lougheed Highway are
to be developed as follows:

(a) The eastern entry into Port Coquitiam is to be developed as a
highway commercial service centre.

(b) The western entry into Port Coquitlam (south of Lougheed Highway
is to be developed as a mix of commercial.

Matching Growth with Services

Retail commercial shopping needs for the south side of Port Coquitlam
will be met in downtown, shopping needs north of Lougheed Highway
east of Coquitlam River will be directed towards Prairie Avenue -
Coast Meridian Road commercial area.

The major policy direction for commercial development relating to
downtown is that services oriented to meeting City wide needs and
commercial offices are to be located downtown. This will maintain
downtown's historic role as the centre of Port Coquitlam.

Local retail stores are limited to small grocery stores and other
locally oriented retail services that operate on a neighborhood level.

Industrial Policies

Development of Employment Generators

The south east industrial area is the priority area during the plan
term.

Lands south of Dominion Avenue, north of Lougheed Highway and west of
Pitt River will remain designated for industrial Reserve but will not
be developed during the plan period.

Improving the Quality of New Development
The general land use pattern for the south-east industrial area is:

(a) Heavy Industry is to be located in the centre of the district
avay from Mary Hill Bypass and Kingsway.

(bo) Buildings and industrial uses located along the Bypass are
exprected to be of a high architectural standard.

2162 SCH UA"

11) ITEM } PAGE

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