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ge

G)

1978
Fall
Early

Ps a

Maria

Wiener

|

Al

|

261-5010

ore

2033

W.

41

Rediscover the pleasures
of genuine leather this
fall!
Our leather wrap
suit is softer,
more sensuous,
and more slimming than ultr-suede versions.
The pigskin is
tanned in Canada by an
Italian who is a fourth
generation leather man.
The quality is every bit
as fine as European products.

The traditional problem
with leather has,
of
course,
been in the cleaning of it.
But we have an
ingenious solution.
We
have created blouse/liners
for the suit jacket in wool
crepe

wool
silk

and

for

for

in

cool

silk.

(The

days--the

warmer

ones!)

The blouse/liners
are easily removed
and may be cleaned,
saving the leather
from wear.
The
liners

are

completely
detachable

that

with

so

a

matching skirt, they make two-piece dresses!
right, the leather suit with a wool crepe liner,

dress
with a
blouse/liner!

crepe

dress:

printed
silk
(Naturally,

$250.

Silk

We have pictured,
from left
the two-piece wool crepe

blouse/liner,
and finally the leather
colours
co-ordinate!)
Leather
suit:

blouse/liner:

$150.

to

suit with a silk
$650.
Wool
°

A

two-piece

voile

dress

in

harvest

colours

on

a

beige

will

background

escort

Indian
late

you

through

summer

fall.

panion

to

Its

com-

sketched

here

is

a handsome

in

French

the

top

from

the

dress

a

blouse

for

the

suit

the

dress

cover

up

the

velvet

plus

one

at

LMW!)

Voile:
Suit:

beige

velvet.

Take

jacket.
equals

$325.
$450.

suit

as
or

with

(One
four

OUR FALL FASHION
SHOW WILL REVEAL
more of the new trends than we can possibly do in a
few words here.
(We heed the dictum that one picture is worth a thousand words!)
But if you cannot
wait or need to plan a wardrobe before the Labour
Day benchmark,
we have a few suggestions about
trends that bear watching.
There will be a great emphasis
on colour--on
vibrant colours and on interesting new combinations
of colours.
Colour-contrast becomes more important than colour-blend.
(Accent a green velvet jacket with a purple tie!)
Needless to say, the rules
for acceptable contrast are no easier to state than
rules for producing Picassos.
You almost need a
painter's eye!

Silhouettes

will

be

narrower

and

everybody

will

be looking at your shoulders.
But at LMW,
we don't
want to go back to wearing the tight uncomfortable
clothes that once were fashionable.
So with us, the
narrow silhouette will be achieved partly through our
choice of fabrics.
We favour fabrics with a good
drape,
those that follow body lines (without clinging
in an uncomfortable way).
That's why we have chosen
to work with genuine leather,
cashmere,
and cashmere/silk mixes.
Heavy unyielding fabrics should
be relegated to storage trunks.
And what about the much vaunted militarism
and bristling shoulder?
The sombre allusions are
distasteful,
perhaps even morally offensive.
And
besides,
who wants to pack clothes like that?
But

everybody

is

looking

at your

shoulders

this

fall.

So, we didn't want to neglect them.
Our answer to
Military Might is the Yorkshire Pudding Sleeve!
It
is so named because it is richly gathered into a puff
at the top and falls to a narrow cuff.
The effect is
very perky,
charming,
and amusing.
We guarantee

it will

give

you a

ACCESSORY

lift!

NOTES

Our unique-to-LMW CHIFFON
HALF
SLIPS
seem to be an indispensible accessory!
They are
selling very well and so we have increased the colour selection.
We now have champagne,
nude,
black,

pink,

added

ber

a

' Our

sheer

Noir,

and

pale

long

newest

of pairs
(ll

green!

full

slip

den.)

All

at $35.

champagne

shipment

of REAL

Flanelle,

in

and

Fogal

STOCKINGS!

come

Marly,

from

in

and

four

We

for

have

$55.

included

They

exquisite

Pianola,

are

at $6.

also
a

num-

very

shades.

We call this dress
Vintner's Reverie.
Printed in shades of
French blue,
late sumit is
mer leaf, and pink,

gathered

and

has

($295. )

a

from

a narrow

stand-up

yoke

collar.

Its companion,
Pinot,
sketched on the right,
is a
flannel coat in the dusky
blue of a fresh must.
It
has a similarly narrow
yoke,
gathers,
and
cuffed sleeves.
($450. )
Vintner's Reverie is
also printed in shades
of madeira,
sherry
and grape bloom.
It takes as a companion then,
one
of our brown
loden coats.