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-Inrecent newspaper advertising,
Jeischmann’ 's Margarine suggests that
e Lipid Research Clinic study says
eating eggs and butter is
-» to heart disease.

Can you really believe Fleisc
~ claim wh ot the tru

FLEISCHMANN'S CLAIM: ot? © BLEISCHMANN'S CLAIM: oe

\ 4. “And it (the study*) outlines the danger of foods . . \_. “New medical facts* are going, to change al our:
: | that are high in animal fats such as eggs and. - oo. eating habits.”"** « ane |
-| butter™* ee
TRUE FACTS: | :
.| TRUE FACTS:

_ The study* does not refer to the catirig habits aa
of members of the public at large. The study.
specifically recruited only men who were at high.

The study* stated that it “...was not designed” :
to assess directly whether cholesterol lowering by’

diet prevents coronary heart disease.” In fact, _ tisk for Coronary heart disease and suggests its J
the purpose of the research was to study the © __.~ findings could be applied to sore other | groups. po
effects of a drug and not daily eating habits, = “" Fleischmann's is wrong to suggest that normal — _

Fleischmann's is wrong because the study never healthy people need to change: their eating. habits
mentions eggs and butter. While the study as a result of the: study, ° ‘i

researchers feel that cholesterol lowering by ..
diet would be beneficial, the same researchers
state that “,,.it is unlikely that a conclusive study:
of dietary-induced cholesterol lowering for the’
prevention of coronary heart disease can n be "
designed or implemented. ”

we encourage you to read all. the facts and decide for yourself,
| keeping your’ own interest at. heart + TOt someone else’ S.

For all the true facts, not just F leischmann’ s interpretations, we. offer you.
~ a free copy of the complete Lipid Research Clinic Study.
“as published i in the Journal of: the American Medical Association.

” Write to: Dairy Bureau of Canada
20 Holly Street, Suite 400
Toronto, Ontario oe
~ M4S3B1. :

ryBueau ar

@ Registered trademark af IbaDairy ry Bore of Canada -

+ 4 Lipid Resedrch Clinke Study, Jan 4,

~