hate sheen aesvangy re rey A12 - The Terrace Standard, Wednesday, July 26, 2006 ‘By DUSTIN QUEZADA SATELLITE RADIO, the new kid on the techno gizmo \ brisk sales. "manager at The Source at. block, is proving a popular choice in Terrace since. ‘it became available in Canada in December 2005. | The consumer response was slow at first but local retailers. are now: reportin a Ricky De Medeiros, a ’ Circuit. City, says the store is selling more than 50 units per month now.° - Those units are receiv- ers that range in price from $60-$200, depending on the ' make, installation costs and -» optional audio and visual. extras. Then, consumers”. pay” -$13-15. monthly ‘to sub- scribe to one of two services “=. Sirius Radio Canada or . munications ° SKM: Radio Canada (the Ra-" dio-television and Telecom-’ [CRTC] approved three ser- - Vices last year but the third, Te all-Canadian service is at the proposal stage). Both Sirius and XM had been available - in'the U:S. for three years. The service isn’t always, - delivered by satellite, there- listeners access to crystal-. o . Clear, CD-quality music,. 24 | fore, it’s more accurately _ called subscription or pay- _ radio. » wo “Tt is always , digital, though, and .it will allow hours a day. And it’s mostly commercial-free. a __.. For those reasons, locals ‘are lining up for the service, says a Salesperson at Sight. ‘n Sound.. . “Phere’s no commercials and a large variety of mu- » sic,” Larry Mott said. “You can listen to what you want tohear.” * For instance, Sirius has 100 channels, including 60 music stations, 12 news and and a variety of other talk, ‘entertainment, .sports. and specialty channels. Six of its 10 Canadian channels are produced by the CBC. It is the local choice for consum- ers because it ‘uses satellite - delivery as opposed to XM’s land-based system. : “XM skips like a CD player because of the moun- tains,” said De Medeiros, adding the problem is al- leviated at. Vanderhoof. and ‘south, . , ' De Medeiros says the : music available on satellite "radio is-especially sought in smaller communities that = have fewer radio stations.- - He likes the hip-hop and live International and Amer- ‘ican DJs. But there’are sta- tions for all tastes, from Elvis to dance hits, country, blues, . jazz, classical and rock. ’ The receivers can either be a small device that hooks up to a home stereo or boom . box, or it can be a dedicated. -_ radio that’s installed in a car, where car radios can pick up _ the signal the same way a TV can pick up digital tele- vision.channels. The latter continues to be the more popular use here, °. especially. for those people . constantly on the road, like ‘truckers.. A local car salesperson © says he expects satellite ra- dios to be standard in new vehicles soon. . Larry Dodds, who works for’ Honda, said he would expect the Japanese manu- facturer to have the receiv- ers in their vehicles by 2007 or 2008. “Lots of people are ask- ing for them and I believe “ they’ll be standard in the next couple of years — it’s slowly evoiving,” Dodds said. , The older consumers, 50- to 60-year-olds, don’t care too much about audio acces- sories, adds Dodds. “They listen to the CBC, they don’t even listen to CDs,” Dodds said. It’s the 18- to 30-year-olds that o Commission | information channels ~ crave the newer technology. Dodds said accessories normally, wouldn’t sway a customer one way or the other but at, Honda they do offer ‘satellite radios as an accessory and sell one to two units per week. Several other = manu- facturers have already an- nounced partnerships with - one service’ or the other. , Satellite radio doesn’t ap- pear to be taking’a share of other markets, rather it seems . to have its own niche. 2 BUSINESS KE" Satellite radio has retailers and consumers beaming 4 Brian Langston, general manager with Standard Ra- ‘dio, says the new technology has had no effect. be protected”: said Langs- ton. “People are ooking for local .programming and sat- ellite radio provides broad ®, programming.” ; ' Greg Smith; the acting CEO with CFNR, agrees. The station anticipated a _drdp in listeners and adver- “tising sales but that hasn’t -happened: The station ‘is “Local radio will always ‘UPTO ‘6,000 IN DELIVERY ALLOWANCE - even pondering whether: to advertise for satellite radio. “De Medeiros says, simi- . lar to the ever popular cell: phone, almost everyone will have a satellite radio before long. . There is already a porta- © ‘ble. unit available in the U.S. ‘that also plays MP3 files and cell phones with satellite ra- dioarenext. ="? 7 — a een CHUM Subscription Ra- - i dio: Canada is proposing 50 . channels, all of which would be produced in Canada. RICKY De Medeiros displays what is becoming an increasingly sought after acces- sory for vehicle drivers in Terrace: satellite radios. _ DUSTIN QUEZADA PHOTO - THE BEST = PRICES OF © QQ Purctase rin . o. © 9. Ue AND - a ' : es §€§6oTHE YEAR! ANCING UP TO 36 MONTHS” ON ALL 2006 MODELS. - Your best price of the year $16942' 2006 Dodge Caravan Canada Value Package : ‘msrp: *17995— Smee — EMPLOYEE Price Discount: *1,053 | eNERGuive | Fuel consumption: . ; , ; City: 12.21/10 km (23 mpg) Hwy: 8.2L/100 km (34 mpgyS . . an Plus freight of *1,200 | Cheyslet ‘Financial ~ | ENERGQUIDE | Fuel.consumption: City: 13.4L/100 km (21 mpg) Hwy: 8.7L/100 km (32 mpg)4 VISIT YOUR CHRYSLER Wise customers read the fine print: *, °*, <<. ¢, °, @ Limited time offers apply to retail deliveries of new and unused 2006 models from dealer inventory only. At participating dealers only. AN olfers exclude license, insurance, registration, any dealer administration fees and applicable taxes. Freight ($1.200 for Caravan and Grand Caravan, $1,225 far Ram) is excluded except where indicated, Dealer trade may be necessary. Financing and leasing ate subject to approval by Chrysier Financial. See dealer for specific pricing details and conditions. Dealers are free ta set individual prices. * Excludes CAW negotiated ebonus and DCCI retiree benus cash. Offer dees not apply to Dodge Viper, Sprinter and Jeep Grand Cherokee SRT8 models. ** Delivery allowance applies to all 2006 models except Caravan 287, Viper, Sprinter, Ram 2500/3500 (Diesel) and all SRT8 models, => 0% purthase financing for up to 36 month terms on all 2006 models excluding Caravan 28T, Viper & Sprinter models. Down payment may be required. Example: $36,000 financed at 0% for 36 months, monthly payment is $1,000, cost of borrowing is $0 and the total obligation is $36,000. + Purchase prices apply only to 2006 Eedge Caravan Canada Value Package (287), Grand Caravan SXT (29K+AJS+CW+JPR+RAZ+RDV+XRV} and Ram 1500 Quad Cab ST (26A+AHC-+AJH+CKE+DSA+NHM+WF2) models. Prices exclude freight ($1,200 for Caravan and Grand Caravan, $1,225 for Ramil, license, insurance, registration, any dealer administration fees and applicable taxes. ° Leases include freight (81.200 for Grand Caravan. $1,225 for Ram) and are based on 24 month terms for 2006 Grand Caravan SXT (29K+AJS+CW+ JPR+RAZ+RDV+XRV): total lease obligation is $12,308 @ 0% lease APR with $3,500 down and Ram 1500 Quad Cab ST (26A+AHC+AJH+CKE+DSA+NHM+WF2): total lease obligation is $9,928 @ 0% lease APR with $2,800 down. First month's payment, down payment, any dealer a adininistration fees and $50 PPSA are due at {ease inception. Kilometres limited to 40,800; charge of $0.15/km for excess kilometres. @ This limited time offer applies only to qualifying retail purchases delivered under the Employee FINANCING PROVIDED BY price Discount program without a trade-in by July 31, 2006 and is.subject to a 5% remarketing fee (based on MSRP) and $.30/km mileage charge plus applicable taxes. 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