THE OMINECA HERALD, FRIDAY. JULY 22, 1915

a word that is frequently misused is “optimism.”
A man engaged in any business whatsoever. who
looks for success without exercising his faculties

“Two things: make cailvertisiig”

almost: a synonym for optimism. :

One is that: the advertiser who-
: would be ‘successful must ‘be: an_
optimist... The other i is that when:

“an advertiser’ ‘loses. his optimism: he j

generally concels his advertising:

“Business -is rotten,” exclaims:
the’ manufacturer, ‘and forthwith:
_orders. all his: advertising stopped,
little realizing that: his own, action

‘is one of the principal causes: that

makes business rotten,

step toward ny eve The Ye

7 matter’: is seldom decided on ‘its

faith in himself, his ‘country his
goods, and the future ‘to other bus

iness men who are perhaps. on'the

verge: -of doing the same thing.
~ Without i in any way. minimizing

be dO re,

ol

to achieve that end, is not. an optimist, but a fool &

- the crisis which ‘the a is. now,

aim

i point i is ‘that the Em

at

The Sine = — rho pny aces conditions a