March 13, 1952 B.C. LUMBER WORKER

All of us haye looked up at bare, logged-over hillsides in this Province of
ours. We’ve seen once green areas now charred and blackened
by fire or rusted with blight. This is an all too common picture—
a tragic picture of waste and economic loss.
But in the mountains back of Prince Rupert a very different picture is
developing. Here are the forests that will never die . . . timber_tracts which are
@nstantly protected and renewed by the Columbia Cellulose Company.
We call this new job of ours “‘tree farming’’. Here’s how it works.
Instead of cutting all the timber at once, we take out selected patches of timber.
Surrounding blocks of trees are left standing to re-seed the logged-off
lands. Should this natural re-seeding fail, Company foresters replant the

“ area. Long before we need them again there will be a healthy stand
of mature spruce and hemlock on the same spot.
Successful tree farming takes time and money. Every year, Columbia Cellulose
will spend thousands of dollars on forest care. As the young seedlings
grow, they will be protected from fire and pest with every known
resource of modern scientific forestry. All cutting for our big mill at Port
Edward will take place under government supervision and will provide a
major source of government reyenue. And these forests remain open to hunters
and fishermen to enjoy.
Ours is truly a huge investment. Yet we believe there is no better
investment for all of us.in this Province than forests continuously renewed
» . - forests that never die.

Columbia Cellulose Company is the first unit of a rapidly expanding Canadian
industrial organization. Within a few months, this organization will be combining timber from
British Columbia with natural gas derivatives from Alberta to produce a wide range

of fibres and other, acetate products for Canadians from coast to coast. Our program of
continuous forest yield ensures lasting full-time employment for thousands of Canadian workers.

Farming”.
Name.
Address
City...

CLIP AND MAIL TODAY

COLUMBIA CELLULOSE CO. LTD.,

Standard Building,

Vancouver 2, B.C.

Please send me, without charge, the attrastive
20-page illustrated booklet “The Story of Free

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