Page 2 THE WILLIAMS LAKE TRIBUNE Wednesday, September 16, 1959 EDITORIAL COMPETITION FOR INDUSTRY Firms engaged in the forest products industry in this area would be well advised to take part in the continuing safety competition being carried out here for the first time by the Workmen's Compensation Board. These competitions are not new to the rest of the province and experience has proven their worth in re- > ducing the frequency of accidents in an industry that has a high ratio in comparison to other major indus- tries. During 1958, 23 percent of the work injuries sustained in the province occurred to workers in the forest products industry. The facts prove that a planned safety competition that will reduce accident frequency is of equal concern to both operating firms and their employees. The economics of the situation should be enough for the operators. In the years 1955 to 1957, five large operators in town paid of $101,390.97 in assess- ments, which are based on accident frequency. From the employee side of the picture, during this period, and for the same firms, some $79,113.45 was paid out in accident claims. Based on the provin- cial average, this means that workers injured in these mills lost $26,371.00 in take home money. In addition to a monetary loss, these men also suffered a great deal of pain, some of them had to experience the inconvenience of having limbs in a cast for long periods, or the more permanent calamity of going through life minus a limb or their sight. Safety is an. intangible quality with very tangible advantages. CONTINUED AWARENESS Speaking of the local scene as far as the annual appeal for funds made by the Canadian National In- stitute for the Blind, branch president Frank Lee said the work gets easier each year. Not that therevis less footwork entailed for the canvassers, but the public has come to anticipate and welcome the opportunity to give to this work. We thought this was a fine observation to be able to make of our town. It shows an awareness of our responsibilities to those less fortunate than ourselves. And the program of the CNIB is a worthwhile It serves more than 2,300 blind; men, women and children, in British Columbia and the Yukon; over 23,000 in Canada. In addition, 60,000 victims defective sight received timely treatment through an efficient sight conservation service. By giving to their campaign this month, you are helping blind Canadians gain two things—training and opportunity. HOW BIG ARE WE? Ba. wae HATA Vivo donor service held a ‘clinic here! that was marked by a disappoint- ingly low number of volunteers. There was one valid reason for this, because we were a pretty small town even eight years ago. That was the last time Williams Lake was con- sidered in the donor plan until this year, when Red Cross officials said they would make another try to collect pints of that life-giving fluid in Williams Lake. Well, the date is just about on us. This Friday we have the oportunity to show that we can donate blood as well as money to a worthy cause. Through articles in previous issues we have tried to get the message of the blood donor service across—the pain- less method used to take your blood, and the many uses to which it is put in the continuing fight against death. We hope you have been reading them. Friday night we’ll see how much we have grown since 1951 one. THE WILLIAMS LAKE TRIBUNE Established 1931 Editor, Clive Stangoe Published every Wednesday at Williams Lake, B.C. by the Cariboo Press Ltd. Subscription per year, $3.00. Outside Canada, $4.00 Advertising rates on application Authorized as Second Class Mail by the Post Office. Annual Meeting | qitazams LAKE | | | STAMPEDE ASSOCIATION Monday, Sept. 21,8 pm | Elks Hall Banquet Room ELECTION OF OFFICERS REPORTS OF 1959 STAMPEDE PLANS FOR 1960 SHOW | The Stampede belongs to us all | COME OUT AND SUPPORT IT! PAGE This old-timer was 1920’s to haul goods from the PGE As It Used To Look used in the railway to load of flour is about to move off. local stores. Here a Excuses, excuses BY REV. E- H. WALLACE Someday I am to a scrapbook of going start people offer for not going to excuses church. It should make in- teresting reading. While there are many, they are really just variations on a theme. | The “favourite place for oifering such excuses is at a party when the minister is cornered, and people feel com- pelled to justity themselves at his expense. What I want to talk about here though is why people DO go to church. We hear little of this and too much of the other. Habit is perhaps the first reason—habit formed in child- hood and still effective in middle or old age. This is a good beginning, but I would hope that out of habit would develop a higher motive, mething more personal and not quite so mechanical. The desire for fellowship and com- panionship comes next, and this is to be encouraged, ior the church has been described as “the fellowship of Christ's friendly place, 2 placelfitnout fear or favour. ie \ ® People go to church to find forgiveness, absolution of their sins, and the assurance that God always grants another start. This can be had privately, yet how much more effective it is when found in company with others of like nature, when found in the fellowship of Christ's Church. As the hospital is for the sic so the church is for the sin- ful, and you will never be alone there. “Ye shall receive power, after that the Holy Ghost is come upon you.” This is the Promise of God to his people, a promise that never fails, even though we act as though it were just a pious sentiment. Power is to be had for the asking, and the Church of Christ is a powerhouse waiting for you and me to begin draw- ing on this power. We try to live our own lives in our own » and nearly alw end up in frustration. It is as if we were trying to light Wil- liams Lake on flashlight bat- when there is an atomic power station across the road, just waiting for us to close a ter switch. People go to church to find this power, and when sought in sincerity and in faith it is never denied Finally and most important, people go to church to wor- ship God. Worship inher- ent in man’s nature, and if he doesn’t God’ he will worship gods of his own making. If we think at all we must realize that there is in this life a mind or force that is cregting, directing and sustaining. By its very nature it is so far beyond what we can comprehend that it must command our respect, our rev- erence and our faith But because it is not only powerful but personal it demands our and our love. This this mind, this God, of his nature, com- our worship, and the offering of this worship is the i and best that we humans can make. By the way, the next time we meet and you begin making excuses why - you haven't been in church, for- give me if I seem to smile, Yours may be new ones for my collection By Clive Stangoe NO BOOK on our modern society has bothered me quite so much as Vance Packard’s “‘ Hidden Per- suaders,’ men began to influence our lives at the appeal of the merchandisers. In the mi-fifties, the United States as a nation, was already rich that con- were under of im- mediate necessity to buy a large share of what was produced. Because of this and several other major factors, the emphasis was placed less on production and more on marketing. In other words, the piessure was on to force the Msn customer to con- sume—twhether he needed or even desired the product. Sepia eu. “problems © the ;“American-“mer- chandisers tried to explore the deep unconscious and sub- conscious factors that motivate people. Thus a new science of exploring our attitudes toward products at a level where we are not consciously aware of our true attitudes and feelings came into being. It is known as motivational research, and em- ploys the use of trained pyschologists. That the science has been successful is quite apparent on reading Mr. Packard’s book— which is actually a collection of product case histories. It is also an interesting account of our prejudices and follies, Far more terri! entertaining though is the shadow of the future revealed in the part played by the moti ational researchers in the 19: United States presidential cam- ing than paign. Here advertising men em- ployed all the tricks of their trade in their full-scale opera- tion—and the results are slightly nauseating. Television took from the old whistle- stop tours and the Republicans carried out a “national satur- ation” barrage of TV ani radio persuasion. As one advertis- ing agency ‘executive is reported to have said “I think of a man in a voting booth who hesitates between two levers as if he passing between competing tubes of toothpaste in a drug store. The brand that has made the highest penetration on his brain will win his choice.” over Halt-hour speeches were out, since one public _rélations cutive surmised that even Lincoln with his second inaugu- ral couldn't hold a modern TV audience at a prime listening time. In their place went five- minute “spots” and the Republ- ican strategists chose what they considered the best place to buy these spots: the last fiv minutes of the big entertainment shows. Commenting on this Plan, John Steinbeck in The Saturday Eveni Review said the audience has been amused and self-hypnotized by a “fat comedian.” The time following such a program, he said, “is very valuable, for here you have X million people in a will- less helpless state, unable to re- sist any suggestion offered . . .” In the same campaign, the poor Democrats were in trouble when they found that even with * in which he tells of a world of psychology professors turned merchandiser: a budget of at least $8,000,000 to spend in a mass-media per- suassion, they could- n't find a major agency to handle their account. Months went by be- fore their problem was resolved and an agency did take on the job — but in the mean- time this was their biggest political headache—not being able to hire a professional “persuader.” Adlai Stevenson’s remark that “the idea that you can merchandise candidates | f high office like breakfast ‘ ay Fs THE MACDUFF OTTAWA REPORT BAD DREAM FORGOTTEN TOKYO—The dream of world conquest by force is only a distant memory now in the land of the Rising Sun. Emperof Hirohito still rules from the Imperial Palace and the current prime minister is a man who served a term as a war criminal. But Japan has turned a full page in its hi tory and ndw the emphasis is on trade. Surprisingly there is virtu- ally no bitterness over the two atomic bombs, and the system- atic smashing of Japan's great cities by American bombers in World War Two. Nor is there any sign of the catastrophic damage the bombs caused just 14 years ago. Thanks in large measure to the benevolent occupation of General Douglas MacArthur, Americans are the object of deep admiration among the Japanese people. Juke boxes, a relatively re- cent addition to the Japanese scene, blare American rock n’ roll tunes in terrifying high fidelity. The newspapers are full of the gossip of Washing- ton and news of other foreign lands as seen through Ameri- can eyes. Tokyo's carry the “ Lassie ” TV television stations latest episode of and other American potboilers with Japanese dialogue dubbed in—when they’re not busy with live cov- erage of basebail, the nation’s most popular sport. The wesiern-style hotels and night clubs are doing a roar- ing business, catering to trad- ers from the four points of the compass. EVERYBODY BUSY And everybody is too busy to waste time talking about the long-forgotten war. To most Japans! toda: it's a bad dream that’s better banished from the memory. Besides, times are remarkably good. The cost of living has re- mained almost constant since the freezing of the currency during the occupation years. But the standard of living has remained almost constant since the freezing of the cur- rency during the occupation years. But the standard of living has shot up to a: re- — LOOKS aT — The ‘emergence of truck transpo By A. J. rtation Drinkell A news item appearing recently in the Free Press Weekly gave rise to a lively debate at our last hold-forth- Packers are making It stated increasing use of trucks to the Vancouver Meat transport cattle from Alberta, finding them cheaper than rail haulage. Someone remarked that in our own area large trucks are be- ing used more tre- quently to. transport livestock direct from the ranches to points south of the border, and that should the move to make Kam- loops the main live- stock marketin centre prove succ more Cariboo ranchers will be apt to truck their products to this centre which off wide choice of transporta ties to prospective buyers both Canadian and American. Private sales effected on the ranch and trucked directly to feed-lots and abattoirs may also eventuate. The railways claim bus-lines and airlines are ruin- ing their passenger traffic. Higher freight rates—which are in effect a direct subsidy—do not seem to bring about a per- manent end to their operational losses Which caused one of the boys to remark that railways are rapidly becoming as out- moded as the horse and bugsy and that B.C. should ain from building a railway into the northern interior. He maintained more miles ot really good highways can be built for the cost of the railway thus opening up this area far more effectively. WHY INVEST? So why put millions of dollars into a project so clearly doomed to ultimate discard, our friend. The monorail | project has been ab- | andoned by the Wi foil ner-Gren interest presumably in favor of a conventional line. It hinted the United States Government may be| induced to partici-| pate in the construc-| tion of the latter| but our dissenting mutters something being stuck for the is project chappie about our losses. Modern trends certainly seem to indicate preference be given highways and air-strips. Rail- ways cannot possibly run out of feeder lines to the same extent as can arterial highways which is largely the reason for trucks gaining the ascendency. At present it is a highly controver. sial subject yet one that is be- coming more and more to the| fore as our need for develop. | ment becomes more urgent. | nother chappie was of the opinion that when the Moran Dam is built—which it surely will be, says he—the Upper Fraser will be transformed into | a navigable lake some 300 miles long creating the cheapest pos-| sible form of transportation | for the products of our forests, mines, ete. to one strategically located processing centre. This type of operation is producing handsome dividends for Ameri- can inland waterways while their railways claim to be oper- ating in the red. Our future course needs careful study. tunate to take home a monthly Pay packet of $70, which doesn’t go far on the purchase of a new car or even a tele- vision set. But it keeps him well fed on the Japansese diet and leaves a little over for travel on the remarkably cheap ser- vices of the Japan National Railways. ~ The Japanese are not a nation of large famili The economy still doesn’t permit it, and the hard facts of geo- graphy are against it, too. There just isn’t room for many more. But conversely, the crowded \Japanse can't be persuaded to move. Immigra- tion barriers have been low- ered for years in Brazil and other South American coun- tries. There is even land to spare in the northern island of Hokkaido. But the millions still prefer to cluster together along the balmy Pacific shore of mainland Honshu. There are 9,000,000 of them in dustr, brassy Tol now the world’s largest city. Another 11,000,000 live within the reach of the TV itters years ago there was only death. s Nagasaki, the target of atomic bomb No. 2 three days later, has made the same re- markable recovery. And there, as in Hiroshima, the talk is not about war, but the neces- sity for peace. Nagasaki was lucky The surrounding high hills con- fined the damage to one crow- ded area, leaving the rest of the city almost unscratched. But the toll was still high by any standard. More than 73,000 people died, another 74,000 were burned or infected by radiation. And Japan learned hard that its dream of world conquest by force was a terrible mistake. A mistake it doesn’t want to re- peat. Now the nation of 90,000,000 is set on a new course of hon- ourable trading, in quality goods at a reasonable price. The new course is paying off handsomely. The air age has made its in- roads. Today Japan is only 11 hours away from Canada’s Pacific coast, when the wind is right, and the influx of tourist on Tokyo’s Tower, a replica of the Hiffel Tower in Paris. Yokohoma, Osaka, Nagoya, Kobe and Kyoto are all in the million-plus category. HIROSHIMA RETURNS “Little” Hiroshima, with a population of 400,000, is building fast and regaining its position as the industrial cenire of the southwest. That’s the same population it had be- bore August 5, 1954, when a single atomic bomb killed 240,000 persons, injured 160,000 others and reduced 60 per cent of the city to ashes. Only one building remains in ruins to mark the day the atomic age began. A modern American-style hotel now stands near the hypo-centre of the A-blast. Surrounding it is a peaceful green park, dotted with monuments and gay Japanese lanterns, where 14 dollars is an import- ant part of the Japanese econ- Most of the traffic is from the United Ssates, but a growing number of Canadians are mak- ing the journey, and finding it thoroughly worthwhile. For Japan, only fourteen years ago a hated enemy, shows promise today of becoming a strong and dependable friend on the rim of Communist Asia—an area where we need all the friends we can make. A TOURIST’S NOTES Japanese taxis are probably the cheapest, and perhaps the most frightening, — transport- ation anywhere. Six 10-yen Pieces, about 16 cents, will take you on a hair-rising ride through dense traffic that defies the im- agination. The law says “Keep Left,” but any side of the street will do for Japan’s suicide drivers. IN MOBILE HOMES OFFERED BY Imperial Mobile Homes KAMLOOPS ALL MODELS OF GLENDALE AND AMBRICAN MOBILE HOMES NOW ON DISPLAY. THESE LUXURY HOMES PRICED FROM $5,995. 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