THE WESTERN CANADIAN LUMBER WORKER ie

GENERAL OPINION of the delegates attendi

it was well worthwhile and showed them the importance of getting their story ac
to the newspapers, radio and tv through proper n 4 5 Rees

THEME OF SEMINAR

\

"TELL THE PEOPLE"

Still greater distortion of
trade union purposes may be
expected unless trade unions
improve communications with
(1) their members and (2)
the public.

This was the conclusion
reached by members of the
Northern Vancouver Island
Labour Councils who assem-
bled in the Parksville Island
Hall Inn, June 1, for a one-
day seminar on public rela-
tions.

Discussion periods with Ray
Haynes, Secretary, B.C. Fed-
eration of Labour and Walter
Behn, Alberni Labour Coun-
cil as co-chairmen, dealt with
union objectives in public re-
lations, uses of press, radio
and TV and techniques in
preparation of releases, bul-
letins and leaflets by Local
Unions.

A panel including Bill Hut-
ton, news director Radio Sta-
tion CKWX, Jurgen Hesse,
Editor Labour Statesman,
Grant MacNeil and Clayton
Perry, public relations de-
partment, IWA, opened
discussion on the basic re-
quirements in the uses of all
available media. Emphasis
‘was placed on the steps neces-
sary to counter employer-in-
spired propaganda calculated
to arouse prejudice against

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trade unionism especially dur-
ing negotiations.

Winner of a contest in the
preparation of press releases
was L. W. Sailor, Local 727,
C.U.P.E., who was awarded a
prize by the B.C. Federation
of Labour — a “mystery pack-
age,” the contents of which he
promptly shared with thirsty
fellow-students.

Trade unionists in attend-
ance expressed satisfaction
with the course and suggested
more frequent sessions on
union public relations for Lo-
cal Union officers and staff
members.

The second day of the semi-

nar heard John Fryer, Re-
search Director, CLC, on the

Carter report and Wally Ross,
NDP Provincial Campaign
Manager on election campaign
issues.

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ng the Public Relations Seminar was that

ews releases.

EARL FOXCROFT (right) ist vice-president of Local 1-85,
attended the Public Relations Seminar for his Local Union
and played a leading role in the general discussions.

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IWA REGIONAL DIRECTOR of education Grant MacNeil
is shown discussing the purposes and objectives of union
public relations during the Public Relations Seminar spon-
sored by the Northern Vancouver Island Labour Councils
June 1-2, in Parksville, Vancouver Island. Seated at head
table are left, Walter Behn, president of the Alberni and
District Labour Council, who chaired the Seminar; Ray
Haynes, Secretary-treasurer of the B.C. Federation of
Labour; moderator, and Bill Hutton, CKWX, who spoke
on the impact of radio and TV news releases.

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