A man pater in any business whatsoever ¥

_ looks for success without exercising. his faculties

Two things make advertising —
almost a. synonym for optimism.
One is that the advertiser, ‘Who

generally coticee his advertising.

‘Business, is rotten, ” exclaims

; and forthwith

orders ‘all his: advertising stopped,
‘little realizing that his own action

_is one of the principal: causes, that:

Cancelling advertising 18 80 easy -
that. it is nearly always the. first

It Tae Advertising
“must be: an expense, the advertiser ;
"reasons, "Therefore to, eut it: off.

"volved. Tt turns, off immediately a

“method of securing : new . business
and: Hola old business. In addi-_

_ alert t enough to take a ebeanige ©