er

were? bo oO

ing "years.

Group got word last week that
their: concept for a-program. to
| train GAIN: recipients:‘as bull-
|. cooks (camp maintenance work-
|. ers). has, gotten: approval | from
‘Canada Employment and Immi-
- gration. Anti-Poverty. Group
administrator Gerald King said
| 14 people will start the course on
; Jan. 16...
:. King. said the. program ‘begins
with work experience provided
_ by local employers in the réstau-
“rant and. janitorial businesses.
That component. willbe fol-

"GERALD: KING: Looks like
#Quarenteed Jobs.

a bedi in sreat demand j in ‘the ¢ com--

The. Terrace - Anti-Poverty _

OA group of long-term welfare

a recipients i in-Terrace are going to |

-..get a chance to get out, of the .
. poverty: cycle and into a new
et type of work that’s expected to.

‘ lowed’ by. 300 hours of training
“at. ‘Northwest Community Col-

lege. .
The college portion ‘will in-

clude lifeskills, food handling -

and kitchen orientation, driver

training, introduction to. com-
puters, retail purchasing, Super-
Host, survival and first aid skills

_- and camp attendant training.
. After the college. section pro-.

gram participants will be placed

in. remote logging, mining ‘and
‘construction camps for further

on-the-job experience.
The entire program will com-

‘prise 560 hours of instruction

and work experience over. a Peri-
od-of 20° weeks...

People who qualify to enter .
the course must have’ been on .
- social assistance for a minimum
of eight months. King said they

will be taken off GAIN and paid
a training incentive of $7.50 per

hour with funding provided by:

the CEIC. The total program
cost to the federal government,

' he said, will be $90,009.

by Rainer Glanneita -
 Cortified Date Processor .

With this first i issue 1e of the New Year, the Terrace Review is : 7
pleased to welcome Rainer Giannelia to our n pages us a regular :
‘weekly columnist. — :

Rainer came to Terrace two and @ half years ago to start up’
and manage a new program ‘for Northwest Community College: a
Mobile. Computer Centre. Since that time he-has become farniliar

_ to-numerous businesses and other organizations. throughout the

“region as the man who helped get them started on computers or
upgraded their abilities with the mysterious machines.
. Now he’s established his own computer consulting business,

‘and we're happy that he’s also. decided to share his expertise with

our readers. Welcome aboard, Rainer. a

Hi. In attempting to enhance the look of my: resume, I’ve .
decided that ‘‘columnist”’ has a nice ring to it. So I’m going ‘to.
indulge in that ego-gratifying experience of trying to see my
words end up in print and hope my editors will understand and
forgive. .

More seriously, computer usage has been growing at a

. phenomenal rate in the Northwest especially over the past two to

three years, During that time as I travelled extensively around the
Tegion with the Mobile Computer Centre, I was often asked
similar types of questions regardless of whether I was in Stewart,
or Houston, or the Charlottes, or even in Terrace.

The beginning business users typically always wanted to have
simple answers to questions such as — is brand X computer bet- ‘
ter than brand y?. where’s the best place to buy?. should I even
consider a computer in the first place?’ what should I-get the —
kids? once I’ve got it, what can I do with it?.and so on...

Some of the answers to these questions may apply similarly to
_a number of people, other answers may just-be for a particular
person. So what I’ve decided to do is to write a weekly computer
advice column where I’ll first try to deal with common concerns"
of the beginning business user, and then later broaden the em-
phasis to include things such as software reviews and discussion
of particular problems resulting from readers’ requests, .

So next week we’ll start with some basic questions such as
_ whether or not to buy? where to buy? what to ie

King said local welfare rolls —
show about 1,600 people receiv-
ing benefits, many of whom are
children. He estimated that .
about 400 people could benefit:
from the program and hopes:
that a successful first. program
will be followed by others. :

‘*[’m happy to be a part of

_ this,’’ King stated, adding that .
the launch of this program is the
culmination of five. years work
for him in the Anti-Poverty

_ Group. Without the support of .
local businesses and individuals,
he said, the group would have
never survived.

**With: all ‘the mining activity
ardtind” “hére, it ~looks like
guaranteed jobs for anyone who
takes this course,’’ King said.

“ Business: Beal

Promote, advertise
to attract customers |

50 far in these. columns, we have _
discussed how to obtain retail financing,

_ how to price merchandise and how to
manage inventory. But the right financ-
ing, competitive pricing and inventory
control, as essential as they are to retail-
ing success;aremot in themselves suffi- :
cient to assure that success, .

The retailer has also to know how to

§ attract and retain customers. The more ~

_ customers the business has, the more ;

. successful it will be — always providing,’

. . ao a .
noe 5 0 of _ ‘

mem aa SSE TN a ra

dress those to COMPUTALK, c/o the Terrace Review, 4535,
Greig Ave., Terrace, B.C. V8G 1M7. - a

| by Phil Hart,
| a ~ Manager, Terrace - of course, that the other requirements of

‘Federal Business

sound retail management-are also met.
' Development: Bank

* The need.to attract and retain -
4 customers seems sO obvious that one could well ask why even
- discuss it. Suffice it to say-that too many retailers assume that all
they have to do is to open their doors and the customers will find
their way through them..

They won't, not in times like these or, for that matter, at any

other time.

-To attract and retain customers, the retailer must know how to
‘continually promote the advantages to customers of dealing with
” . his or her operation in preference to dealing with competitors.

The retailer must also know how to complement promotion with »
advertising. |

Before we discuss the ways to promote a retail business, and
Wo how, when and what to advertise, let’s look first at consumer
it a psychology, one of the foundation stones on which promotion
* and advertising are built.

~~ Nowadays, ittakes

tly different touch
- toreachsome
| Terrace area telephones.

“Unt now

‘Why do people buy? Essentially to satisfy needs, They may ‘be . this area.
i ‘the basic needs for survival like food and clothing. They may be all Terrace ‘Tf youe
P luxury needs like jewelery. They may be impulse needs, the needs : area tele- ieee — not sure
; suddenly created by price or some’ other appeal which can’t be ere , .
i resisted. phones were in the 635- which exchange you want to
; " These categories of needs a are conditioned by the character of exchange. call, check your phone book,
foclety and the personality of the nivicual The “dered - +" ‘To meet growing needs j in orcallInformation. - |
| ‘but inter-related desires for security, status, recognitio |
| ; satisfaction are what determines needs and the way People re-: - the region. noweye ent | ch le 5
a spond to them.:
| .Consumer psychology i isa broad and complex subject, new and separate exchange. exchange i Is oné more
: 7 _ Volumes have been written about it. We can’t do more here than: ‘T's 638-. example of B.C.Tel’s._.
i AES ee ee aes of your own'es 8 __With the addition of on-going commitment to
customer. Suppose it was a new suit or dress, to replace on that a'second exchange, we ask provide quality Service
! was worn out. You were satisfying a basic need. But why did you you to be just a little more to all residents of B.C.
| ~ choose one particular suit or dress over another? Because, you careful when dialing To

might say, it was the latest style. Doesn’t that also translate into
- a desire for recognition? You might have said you bought what
| ~~ you did: because it was top quality. Doesn’t that translate into a
dl desire for status?
dl _ The reasons people give for buying what they do. are ‘not
| always the real reasons. A retailer needs to recognize and allow
for this in promoting services and advertising merchandise. The _
retailer also has to know who his. customers are, We'll discuss. oo
that i in our next it column. = So | ae

We make ita wayot life,