OMINECA HERALD, FRIDAY, §

hea? Hees

aa hes
wet ts tat

ube: we id.

«siete ini qed ga fanesy oo AMO an, engaged: in any business whatsoever Ww
Nee Pe _ “looks for ‘sti¢cess without. br ba
to achieve that. Sent not, ano :

“Two “things make’ advertising’ Le ith hi self his goiintey his
_ almost, 4 synonym for optimism, ,

_ optimist 7 “The other: “iB ee when. :
ott amy advertiser loses hig optimismhe. | ‘
- - génerally coneels his advertising. aay

aye
TPS ELE ey

2 BUSINESS ig rita

vere

“tion: of wal
| :, adjustmient
pauses that

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. ine vote -

cee iby

rem be

= of "goods will contin

me pet

Sera d fhaliy.

aatter Ass “geldom. decided « on its: ot

It'is impulse. . Advertising” |)

pe ati"éaxpiense, the vadvertiser 4 erioug
! Therefore tol, cut..it. off.
i eflects’ a saving.

_Mhé stoppage of advertving i in

“BYPESS, ‘two: Aloe nefit: by: their actions,
id “e mS le _ ™ The e point is that ite a will

ds ‘torn off cient a

,

ethod. ‘ts seetring Tew business...
| ass, In-addi--
. “ton to. that; it advertisis the pessi-*”

Cee tt ee are

istic views of the advertiser and