OMINECA HERALD, FRIDAY, § hea? Hees aa hes wet ts tat ube: we id. «siete ini qed ga fanesy oo AMO an, engaged: in any business whatsoever Ww Nee Pe _ “looks for ‘sti¢cess without. br ba to achieve that. Sent not, ano : “Two “things make’ advertising’ Le ith hi self his goiintey his _ almost, 4 synonym for optimism, , _ optimist 7 “The other: “iB ee when. : ott amy advertiser loses hig optimismhe. | ‘ - - génerally coneels his advertising. aay aye TPS ELE ey 2 BUSINESS ig rita vere “tion: of wal | :, adjustmient pauses that sede . ine vote - cee iby rem be = of "goods will contin me pet Sera d fhaliy. aatter Ass “geldom. decided « on its: ot It'is impulse. . Advertising” |) pe ati"éaxpiense, the vadvertiser 4 erioug ! Therefore tol, cut..it. off. i eflects’ a saving. _Mhé stoppage of advertving i in “BYPESS, ‘two: Aloe nefit: by: their actions, id “e mS le _ ™ The e point is that ite a will ds ‘torn off cient a , ethod. ‘ts seetring Tew business... | ass, In-addi-- . “ton to. that; it advertisis the pessi-*” Cee tt ee are istic views of the advertiser and